"Explains why Tesco has such momentum as a brand. Read it and see how a simple creative business idea has transformed an entire company. It's a damn good read too."
-- David Jones, CEO, Euro RSCG Worldwide
"Scoring Points explains the Clubcard effect and provides insights into how Terry Leahy and his team have created a global retail powerhouse." -- Jeff Randall, Editor-at-large, the Daily Telegraph
"Tesco...is the rare success in the landscape littered with failed customer-relationship programs." -- Harvard Business Review
"This is the future of marketing. Read it and profit."
-- Don Schultz
Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.