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Schoolgirl Milky Crisis: Adventures in the Anime and Manga Trade [Paperback]

Jonathan Clements
5.0 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

26 Feb 2009
Schoolgirl Milky Crisis (n.) 1. A silly name for a generic anime show, made up to protect the innocent in Jonathan Clements long-running insider column about the Japanese comics and cartoons business. (n.) 2. A hugely entertaining collection of nearly two decades of articles, speeches and interviews by Jonathan Clements, manga and anime translator, sometime voice actor, and co-author of the Anime Encyclopedia. Mixing reviews, cultural commentary, insights into classic manga and anime titles, interviews and profiles of Japan s top creators, and hilarious insider stories from the anime trade, Clements is your guide to this fascinating and often very strange world, with new illustrations from fan favourite artist Steve Kyte.


Product details

  • Paperback: 416 pages
  • Publisher: Titan Books Ltd (26 Feb 2009)
  • Language: English
  • ISBN-10: 1848560834
  • ISBN-13: 978-1848560833
  • Product Dimensions: 21 x 14 x 2.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 742,737 in Books (See Top 100 in Books)

More About the Author

Jonathan Clements is the author of many books on East Asian history, including biographies of emperors and empresses, statesmen and warriors, foreign visitors and outcast rebels. His works have been translated into over a dozen languages, including French, Spanish, Korean and Dutch, and he achieved a rare distinction when his book on the First Emperor of China was itself published in Chinese.

Product Description

Review

"Impressive, exhaustive, labyrinthine, and obsessive - The Anime Encyclopedia is an astonishing piece of work." - " --Neil Gaiman

About the Author

Jonathan Clements is the co-author of the Anime Encyclopedia and the Dorama Encyclopedia. He writes columns for NEO magazine outlining his adventures in the anime business as a sometime voice actor, dubbing director and the translator of over 70 titles. He has written comics for the Judge Dredd Megazine, and radio plays for Doctor Who. He was the editor of Manga Max magazine (1998-2000) and a Contributing Editor to Newtype USA (2002-2004). He is the recipient of a Japan Festival Award "for outstanding contributions to the understanding of Japanese culture."

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
I picked this up after reading a small blurb in the newspaper, and I wasn't sure what to expect, my only foray into the anime world was when the 90's craze started, then again with pokemon and sailor moon, and recently with the studio ghibli films.
Having read this book I realize I haven't even scratched the surface of anime and theres several other shows I'd like to see (some of which have made their way into my amazon basket.)
Jonathan also takes time to talk about the various comics in japan, aimed at all kinds of age groups, pachinko gambling machines, and live action movies and series such as godzilla and ultraman, both of which are partially responsible for shaping the anime world. This was a great, often funny and informative book from start to finish, thankfully the author has his own online blog also called schoolgirl milky crisis which he updates often, I'd advise reading some of his posted articles on there to give you a feel for the book.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A great peek behind the curtains if Anime 29 May 2014
By Gavin
Format:Kindle Edition|Verified Purchase
For an anime fan who is more interested in what goes on behind the scenes, from the creators, the marketers and even the reviewers, Schoolgirl Milky Crisis is a great way to find out. Jonathan Clements knows where all the bodies are berried in relation to the anime world, in particular relation to the early years of the UK industry. As both an insider and observer, there are a huge number of stories showing how the industry's works (or sometimes doesn't!). If you're looking for a history of anime or detailed explanations about particular shows, this isn't the place to find them. Instead it shines a light on the industry, revealing the highs and lows of life within.
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1 of 1 people found the following review helpful
Format:Paperback
I have admired the work of the author, Jonathan Clements, for a while now, so I was naturally very excited when I finally got around to reading Schoolgirl Milky Crisis and was eager to dive in. I came in with high hopes and having recently completed the book, I can delightfully say that my expectations were exceeded. Schoolgirl Milky Crisis is incredibly interesting, absolutely absorbing, consistently funny and an overall pleasure to read.

Schoolgirl Milky Crisis is a compilation of Jonathan Clements' periodicals, sleeve notes and lecture transcripts on anime/manga collated over the many years he has been involved in the anime industry. True to Jonathan's ability, he discusses the innards of the industry not only in sheer depth but in utter breadth also, covering areas such as the common misconceptions about the trade, outrageous stories from his experience, digital animation, anime erotica and so much more. The book even goes beyond the scope of manga and anime, dedicating chapters to Chinese Animation, Korean Animation and Kaiju (Rubber Monsters); such topics could potentially be very useful to some academics, especially given their rarity in English literature.

Other than the cute `chibi-style' (super-deformed) illustrations by the talented Steve Kyte, Schoolgirl Milky Crisis does not contain much imagery - though I somewhat doubt it was intended to. I believe Jonathan himself touches upon why this is case, and if the addition of images would mean compromising the textual content, I would much rather prefer a well-written book packed with accurate information - which Schoolgirl Milky Crisis is. But if you are somebody searching for a book loaded with visuals instead, you may need to search elsewhere.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  4 reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars The seamy underbelly of the business...tickle it for fun! 17 Sep 2009
By T. Smith - Published on Amazon.com
Format:Paperback|Verified Purchase
Full disclosure: I've been in the manga and anime business for 25 years, and I knew Jonathan when he was a charming young fan being haplessly drunken under the table by his elders.
Jonathan has written a wide range of books (all of them worth reading) but here's where he finally gives us the long overdue data dump of his astoundingly wide-ranging experiences in the Asian entertainment business. Some of these stories I'd heard before, some I hadn't (and, alas, some of his best will probably never be published) but Jonathan writes with a wry wit that is uniquely his own and while I rarely laugh out loud at books, this one had me chucking more than once. Sometimes in amusement, sometimes in sympathetic pain. Yet some of the writing, such as his account of a day in the life of a voice actress, truly captures the bittersweet life these "stars" lead. Jon's writing is nothing if not versatile.
If you are a manga or anime fan with even the faintest interest in what goes on behind the curtain, you must buy this book. Just don't expect it to be all unicorns and butterflies. If you'd rather believe anime and manga are created in a sterile vacuum, untouched by the wicked ways of the world...this is, as the saying goes, not a book to be tossed aside lightly--it should be hurled with great force.
Jonathan also covers some subject areas that have had very little written about them in English. The sections on Chinese animation and Korean animation and movies come to mind.
I loved the book from cover to cover, and learned a lot. For one thing, I learned that if I ever have the chance to hear Jon give a speech, I'd better take it!
A great read, dead-accurate as far as I can confirm it, and worth every penny. I've ordered five more copies to give away to some of my friends and relatives who ask me "Yeah, but what is your job really like?" Hopefully, after they read this book they will buy me whiskey.
(P.S. I'm reliably informed "Schoolgirl Milky Crisis" will soon be in production. Rumor has it Miyazaki will produce. Or at least his son. Or someone called Miyazaki, anyway.)
2 of 2 people found the following review helpful
4.0 out of 5 stars Entertaining collection of essays 23 Dec 2009
By Bruce - Published on Amazon.com
Format:Paperback|Verified Purchase
This is a collection of past articles, reviews and essays from 2000-2008 by Jonathan Clements, originally written for some US or UK anime and scifi magazines, or DVD jackets. It also includes the transcripts of a couple of the author's lectures (one of which, a talk on computer animation, can be viewed as an extra on the DVD for the animated "A.Li.Ce"). As a collection, the subjects are quite diverse, centering on Japanese animation but including some Japanese live-action and even some Korean and Chinese subjects. Mr. Clements has observed the Japanese animation business from the perspective of Japanese, UK, and US companies. The book's weakest point is his reluctance to name real names, sticking mostly to witty pseudonyms for the names of movies, TV shows, people and companies he tells tales about (I guess he hopes to keep working for them!) Mr. Clements writes in a very entertaining style.
Strictly for fans of Japanese animation who are curious about how business decisions are made and how the properties are translated to the English-speaking markets. For those interested, it's an enjoyable read.
1 of 1 people found the following review helpful
5.0 out of 5 stars Schoolgirl Milky Crisis is a lot more serious than it looks 18 Aug 2014
By Professor XXL - Published on Amazon.com
Format:Paperback
Don't be fooled by the nonsensical-looking title or by the sugary sweet image of a sailor suit-clad schoolgirl wearing a moo-cow headdress and a...mechanized udder. Jonathan Clements' SCHOOLGIRL MILKY CRISIS (2009) is actually serious business. Or as serious as a 400-page collection of writings on the multimillion dollar businesses of Japanese animation, manga, and giant monster flicks can be. Hence, from the pastel-colored front cover to the pastel-colored back cover, Clements fills the pages of SCHOOLGIRL MILKY CRISIS with eye-opening glimpses into those overlapping worlds that most Asian pop culture lovers from the West will only get to dream about. From the pampered life of an anime voice actress to the anime industry-crushing ambitions of a film studio owner from China, to the surprising censorship-related reasons why "tentacles" became so prevalent in anime erotica, to several thought-provoking conversations with some of today's best-known makers of animation in Japan, Clements covers three continent's worth of fascinating territory. The writing is well-informed, engaging and immensely educational. But that should probably be expected from the very same author that gave fandom the ANIME ENCYCLOPEDIA, right? Highly recommended.
3 of 5 people found the following review helpful
4.0 out of 5 stars Somedays, you just can't get rid of good anime! 3 Mar 2009
By Tim Lasiuta - Published on Amazon.com
Format:Paperback
Schoolgirl Milky Crisis is an entertaining book. Not only does he wax on about his fictional Manga series, but he lets us 'outsiders' in on the 'inside'.

That itself is worth the price of admission at $15us.

While inside the magical, maniacal mega walls of Manga...we learn that all is not what it seems. The index is not unlike a wall that reads "Rubber chickens this way", and after you go that way, you find yourself at a restaurant that serves Liptons Chicken Noodle soup. The chapters include a wide variety of comments, interviews, reviews, and humor. We can't forget the humor and the great art by Steve Kyte.

Yeah, there really is no one paragraph review that can succinctly summarize the sense and nonsense of Schoolgirl Mily Crisis. What we can say, is that a life spent in anime and manga, both on the page and behind the microphone, can truly be capsulized in a 416 page book.

Tim Lasiuta
[...]
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