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"[The book] shows just how many new aspects there are to be seen." (Credit Control Journal, Volume 28 #4)
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Properly researched and intelligently deployed, scenario planning is today’s most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts (scenarios) into actions (strategy).
Scenarios for Success delivers a unique and coherent account of the state of the scenario planning art. It is aimed particularly at those trying to implement its findings. Striking a balance between theory and practice, the contributors show how and why the core techniques of scenario thinking have endured and are still valuable, while bringing new tools and processes that keep scenario planning in touch with modern realities.
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Most Helpful Customer Reviews
5.0 out of 5 stars
Classic! All you wanted to know about scenarios,
This review is from: Scenarios for Success: Turning Insights in to Action (Hardcover)
Not your simple 7 steps to heaven, but a real compendium written for and by the top practitioners in the scenario field. And looking back; it describes how Rabobank already in 2004 prepared for a credit crisis scenario. Rabobank made record profits in 2008 and 2009 where others went bankrupt. A good sequel 1970s Shell story?
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.5 out of 5 stars (2 customer reviews) 2 of 2 people found the following review helpful:
5.0 out of 5 stars
seizing the future,
By Ian Page "strategy wonk" - Published on Amazon.com
This review is from: Scenarios for Success: Turning Insights in to Action (Hardcover)
The future seen by an executive or decision maker is inherently uncertain, especially since there are many players as well as natural systems that conspire to increase the uncertainty. Three responses are:1. rely on dumb luck 2. have faith that the current business, visionary, tradition , or country has "got it right", or 3. to raise your game and that of your company to see the opportunities in strategic uncertainty.
This book is a great resource for the last approach since it reveals the thinking tools and techniques used by some of the most experienced people in the field who have spent their careers working with companies and governments to raise their strategic and institutional game. It clearly debunks the myth that scenarios are "just random stories" by showing how to think systematically, institutionally and creatively about futures, and how to take effective institutional action in the present to succeed in those futures. There is a huge amount of distilled wisdom in this book, with real world examples of how the approaches have been applied. Despite being familiar with the field I found it both effectively captured and developed the state of the art. This is a book for the desk top , not the bookshelf!
2.0 out of 5 stars
One Essay is by an Accused Russian Spy,
By Dennis J. Stallings - Published on Amazon.com
This review is from: Scenarios for Success: Turning Insights in to Action (Hardcover)
In a Wall Street Journal column of July 7, 2010, "Tilting Yard" columnist Thomas Frank noted that the accused Russian spy Donald Heathfield wrote the essay "Building a Comprehensive Strategic Future Management System" in this volume. His comment is that this is most likely the only instance of a Russian spy composing a work of management theory as part of his cover. Surely a point to ponder!
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