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Reviews and comments on the first edition:
"This is a serious book, yet it's the friendliest introduction to the nuts and bolts of scenario planning that you are likely to find. Most charts are simple and smart, not spiders' webs of zigzagging arrows. Chapters walk you through an overview followed by the basic principles of scenario and strategic thinking and offer a glimpse of scenario planning in practice. … Buy this book." - Harvard Business School
"Given the recent rise of uncertainty, writing a book about scenario planning is a brave move. However, Mats Lindgren and Hans Bandhold have done a great job in breaking down the elements of scenario planning and explaining why those elements are there and how they all interlink. They offer a multitude of tools, techniques and models for almost every situation an organization could face and offer advice on how to use them effectively. ... Recommended." - Steve Towells, the Strategic Planning Society
"This is an eminently practical book on scenario and strategy development. The language is simple, straight-forward with many examples, tools and anecdotes. In a verbal style, with lots of figures and bullet point lists, the five chapters in a way resemble lectures. … If you, as a manager or consultant want to learn, update or expand your portfolio of future oriented strategy tools, this one is The Choice."- Per Espen Stoknes, Faculty at the Norwegian School of Management
'Tough economic times call for serious action. Enterprises that are losing revenues and market share need more than just a traditional strategic plan to assess their possible futures. Scenario Planning is the tool box to help businesses peer into their future, and still have time to create solid strategies for the possible challenges ahead.' – Martha Stone, Director, Shaping the Future of the Newspaper project, World Association of newspapers
"This is a serious book, yet it's the friendliest introduction to the nuts and bolts of scenario planning that you are likely to find. Most charts are simple and smart, not spiders' webs of zigzagging arrows. Chapters walk you through an overview followed by the basic principles of scenario and strategic thinking and offer a glimpse of scenario planning in practice. … Buy this book." - Harvard Business School
"Given the recent rise of uncertainty, writing a book about scenario planning is a brave move. However, Mats Lindgren and Hans Bandhold have done a great job in breaking down the elements of scenario planning and explaining why those elements are there and how they all interlink. They offer a multitude of tools, techniques and models for almost every situation an organization could face and offer advice on how to use them effectively. ... Recommended." - Steve Towells, the Strategic Planning Society
"This is an eminently practical book on scenario and strategy development. The language is simple, straight-forward with many examples, tools and anecdotes. In a verbal style, with lots of figures and bullet point lists, the five chapters in a way resemble lectures. … If you, as a manager or consultant want to learn, update or expand your portfolio of future oriented strategy tools, this one is The Choice."- Per Espen Stoknes, Faculty at the Norwegian School of Management
'Tough economic times call for serious action. Enterprises that are losing revenues and market share need more than just a traditional strategic plan to assess their possible futures. Scenario Planning is the tool box to help businesses peer into their future, and still have time to create solid strategies for the possible challenges ahead.' – Martha Stone, Director, Shaping the Future of the Newspaper project, World Association of newspapers
Product Description
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation. They argue that the concept of scenario planning is as much an art as a practical management tool.
The first decade of the new millennium has clearly pointed to the need to prepare for the non-preparable. The dangers of failing to do this were shown in the aftermath of the insane race on the world's stock markets in the early 2000s, in the climate wake-up, the race for oil and grain, and in the real estate and financial chaos in the fall of 2008.
Could these events have been foreseen and prepared for, and thus even capitalized on? We believe so. Much of what happened was not unthinkable: it could have and was imagined with the use of scenario planning.
In this book we introduce the thinking behind scenario planning and provide our readers with some concepts, models and tools to take back to their own companies. It is based on almost two decades of experience of scenario planning as a strategic tool, where we as consultants have guided multinationals and medium-sized companies as well as governments and non-governmental organizations in these approaches.
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Customer Reviews
Most Helpful Customer Reviews
19 of 19 people found the following review helpful
Format:Hardcover
Given the recent rise of uncertainty, writing a book about scenario planning is a brave move. However, Mats Lindgren and Hans Bandhold have done a great job in breaking down the elements of scenario planning and explaining why those elements are there and how they all interlink. They offer a multitude of tools, techniques and models for almost every situation an organisation could face and offer advice on how to use them effectively.
Their main idea throughout the book is that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. They re-iterate these points by giving plenty of examples and referring to case studies.
The structure of the book is also good. The chapters are split into why it is needed, how it started, the academic view, the practitioner view and the differences between scenario thinking and strategic thinking. There is also an in-depth introduction to the TAIDA model (Tracking, Analysing, Imaging, Deciding and Acting).
This book is good for anyone interested in scenario planning, be they new to it or already seasoned in its application, or are just plain interested in its use. There is something in it for everyone. It book reads well, is easy to follow and the regular appearance of case studies provide enough imagination to keep it from being entirely academic. Recommended.
Reviewed by Steve Towells on behalf of the Strategic Planning Society. Steve is transaction manager in the legal department of Tokyo-Mitsubishi International plc and a Trustee of the SPS.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
50 of 50 people found the following review helpful
Practical tools for future strategy
18 May 2003
Format:Hardcover
This is an eminently practical book on scenario and strategy development. The language is simple, straight-forward with many examples, tools and anecdotes. In a verbal style, with lots of figures and bullet point lists, the five chapters in a way resembles lectures.
As faculty and lecturer at the Norwegian School of Management I find this book a perfect supplement in the curriculum to the two classics: P. Schwartz' "Art of the long view" and van Heijden "Scenarios". This book occupies a kind of middle-position between Schwartz' very popular and narrative account and van Heijden's more rational-academic discourse, which some practitioners find a hard read. Not like this one. There's not much deep philosophy either, as in J. Ogilvys recent "Creating Better Futures". The chapter on scenario planning in practice (#3) contains loads of simple, informative examples, written much shorter and to the point, than G. Ringland's three books on scenarios with much-detailed cases, repetitions and a weak structure.
In short - this book is a toolbox with instructions manual. As the Swedish authors Lindgren and Bandhold themselves say in the book; "Get yourself a toolbox". If you, as a manager or consultant want to learn, update or expand your portfolio of future oriented strategy tools, this one is The Choice.
As faculty and lecturer at the Norwegian School of Management I find this book a perfect supplement in the curriculum to the two classics: P. Schwartz' "Art of the long view" and van Heijden "Scenarios". This book occupies a kind of middle-position between Schwartz' very popular and narrative account and van Heijden's more rational-academic discourse, which some practitioners find a hard read. Not like this one. There's not much deep philosophy either, as in J. Ogilvys recent "Creating Better Futures". The chapter on scenario planning in practice (#3) contains loads of simple, informative examples, written much shorter and to the point, than G. Ringland's three books on scenarios with much-detailed cases, repetitions and a weak structure.
In short - this book is a toolbox with instructions manual. As the Swedish authors Lindgren and Bandhold themselves say in the book; "Get yourself a toolbox". If you, as a manager or consultant want to learn, update or expand your portfolio of future oriented strategy tools, this one is The Choice.
20 of 22 people found the following review helpful
Nuts and bolts of scenario planning
6 Aug 2003
Format:Hardcover
I saw an review in Harvard Business School and I fully agree with them: "...serious but yet it's the friendliest introduction to the nuts and bolts of scenario planning that you are likely to find..." I really recommend this book to everyone who wants to explore, understand and have an impact on the future.
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