Scenario Planning in Organizations
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Product Description
Product Description
While there are several books that cover portions of the topic of scenario planning, none of them cover it in its entirety. The key weaknesses shown in most competitive titles in publication:
- None address the complexity (practical and theoretical) of the scenario planning process.
- Recent books are edited volumes that do not incorporate a unified perspective and are rather disjointed collections of chapters unconnected from each other.
- None of the books currently available provide any mention of evaluative techniques. Thus, there are multiple gaps in the literature that remain unaddressed.
This book will add important new knowledge and fill in the information gaps by providing a comprehensive view of scenario planning within the larger organizational and national contexts. The work will address scenario planning as a system itself, its role and connection to organizational strategy, and will provide discussion of the importance of theory and provide a theory of the system.
The goal is a book that will discuss theory in a way that is useful to practitioners, describe research studies that bring academic rigor, and yet, also inform practice in that they demonstrate the effectiveness of scenario planning. Evaluating scenarios and scenario planning projects will also be discussed, as well as a phased process for conducting, managing, and framing scenario work. The key contribution of the proposed text is that it will genuinely bridge theory and practice, research and implementation, and generally serve as a text suitable for graduate courses, and thoughtful practitioners seeking understanding beyond a “how-to” manual.
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
This book explained the processes, steps to follow, explanations of how and why. Reasoning was clear - great reference book.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
7 reviews
4 of 5 people found the following review helpful
Comprehensive and practical
12 Feb 2011
Format:Paperback
In light of the economic, political, environmental and social uncertainty in the world right now, Scenario Planning in Organizations is certainly timely for organizations trying to better understand strategic options. Chermack's book is theory grounded with a strong emphasis on practical application. Laying out the history, purpose and value of scenario planning, he provides a clear five-phase process for developing scenarios with a unique emphasis on measuring results. The book is clear, logical, content rich and well-researched. Like a "how-to" guide for internal and external practitioners, Chermack nicely balances the context of scenario planning with useful tools like case studies, models, surveys and checklists. Whether you are an executive looking to better navigate through today's uncertainties or a practitioner looking to build your toolkit, this book is a must read.
1 of 1 people found the following review helpful
Great resource for Scenario Planning
27 Mar 2011
Format:Paperback
If you have been in the business world for a few years you are probably familiar with the typical SWOT analysis used in many organizations and the standard method of annual `strategic planning' events. Chermack's Scenario Planning in Organizations offers an excellent alternative or supplement to one's typical strategic planning efforts that go beyond the annual review of SWOT's. Scenario planning helps organizations develop roadmaps they can `see' and use to understand when the unexpected is about to occur and to explore possibilities often left undiscovered during typical strategic planning sessions. Chemack's book guides the reader through the process of Scenario Planning and offers multiple examples of how to apply these techniques in real world situations. This is an excellent book to use in any applied MBA program or for the practitioner looking for another arrow to put in their quiver of practical tools.
1 of 1 people found the following review helpful
Practical Tools for Leading an Organization
10 Mar 2011
Format:Paperback
Like many leaders today I was looking for something beyond the annual tradition of the two day strategic planning session to set this years goals. What I found in Chermack's book was insightful background and practical tools for today's leader's of teams and organization big and small. Instead of the regurgitation of last years goals, I have used the techniques in the book to lead provocative sessions with my team about what the future may hold for us and how we can position our team for those futures. We now have a common vision of what those futures could be, how we know when one of the futures is happening, and what to do about it. Chermack has a rare talent to bridge the scholar-practitioner divide. This book has helped me be a better manager and leader by understanding possible futures. It has also helped inspire my team in way annual strategic planning has not been able to do.
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