It's hard for me to begin to describe how this book is changing my perception of myself as a musician. This book has helped me develop a more accurate picture of myself, my goals, my achievements, and what lies ahead. We musicians are such perfectionists, that sometimes extreme self-criticism really cripples us into hiding, since we don't feel worthy. This might not be true for everyone, but it is for me. This book has given me not just tools for every aspect of music-doing (see below), but probed me to do a self-analysis I haven't been convinced to do even by close family and friends. What do I want to do as a musician? Why am I here? What are my gifts? How can I make a difference?
Dr. Cutler follows Goethe's principle: "Treat people as if they were what they ought to be and you will help them become what they are capable of becoming.
He does an amazing job right up front pointing out common misconceptions and sets the stage for the entrepreneurial musician (You!).
When you look at the table of contents, you'll notice this book is so well-rounded. It touches almost any possible field of music business, something I haven't seen in any other book. (Sometimes you find a book that claims to do that, but doesn't do it as thoroughly or in such a way that's so eloquent and easy to read). It answers so many questions, for instance- Are there too many musicians? (Being a flutist, I live in the eternal feeling that if I only chose a less popular instrument....or if I was the one of few....etc') how do you write a business plan (and why should you); it looks at every possible aspect of music business- performance, website building, marketing, recordings, networking, grant, donors, fundraising.... think that if I read this before I started my Bachelor's I would be much more innovative, sure of myself, creative and successful. But it's never too late!