- Paperback: 192 pages
- Publisher: How Design Books; illustrated edition edition (25 Dec 2004)
- Language English
- ISBN-10: 1581804806
- ISBN-13: 978-1581804805
- Product Dimensions: 23.1 x 15.2 x 1.8 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,187,935 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
From marketing and promotion to client communication, this essential guide covers everything graphic designers need to know to achieve ultimate success. The author finds answers all the tough questions with: Practical advice for establishing - and maintaining - a high profile within the design community; Personality-driven text that makes readers feel like they're getting advice from a trusted friend or peer; Timeless information that designers of all levels can use to navigate the inevitable tough spots in the industry; Straightforward strategies for tackling such tricky business issues as contracts, pricing, lawyers and accountants; In addition, there are invaluable sections on recovering from big career mistakes and giving back to the community. This is the book graphic designers have been asking for: a business guide that isn't too stuffy for creatives.
About the Author
Jeff Fisher is very knowledgable in design career advice. He runs his own business, focusing on identity designs, and has received nearly 400 awards for his work. He is a frequent contributor to top industry magazines.
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Customer Reviews
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Essential reading for design professionals,
By
This review is from: The Savvy Designer's Guide to Success: Ideas and Tactics for a Killer Career (Paperback)
Jeff Fisher has written a book that has something for designers at any stage of their career: either just starting out or old "designosaurs", as Fisher calls them.The book is written in an engaging, conversational tone and, unlike many design manuals written by American authors, the advice it offers is universal rather than specific to the US. This is mainly because Fisher quotes many sources from around the world, and every designer he spoke to provides their own unique perspective. Fisher himself speaks from extensive experience, and he provides many real-world examples of shortcuts and pitfalls.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.8 out of 5 stars (10 customer reviews) 8 of 8 people found the following review helpful:
5.0 out of 5 stars
A Must Have!,
By Danita Reynolds "Creative-Brain Extraordinaire" - Published on Amazon.com
This review is from: The Savvy Designer's Guide to Success: Ideas and Tactics for a Killer Career (Paperback)
Jeff Fisher's book The Savvy Designer's Guide to Success: Ideas and Tactics for a Killer Career is a must have for anyone interested in or involved in the Graphic Design field.This 192 page book is jam packed with a wealth of solid, valuable experiences from designers who have been-there and done-it. Jeff's witty and bluntly honest writing brings you through chapters on advice about building a foundation for your career, what types of education paths to walk, getting more than your foot in the door, the do's and don'ts and saving your your rear end, communication and the why of it, presenting a professional presence, the value of your time and pricing it, working with contracts and building business support relationships, promoting and tooting your horn, recognizing when it isn't fun any more and what to do about it, and last but not least social responsibility, connecting with the community and helping those within the ranks in the graphic design field. I highly recommend adding this book to your Graphic Design library. It certainly is a great resource that can help you create a killer career in Graphic Design. I own a good many books on Graphic Design and I have found Jeff Fisher's book one of the best I have bought! 7 of 7 people found the following review helpful:
5.0 out of 5 stars
An Inspiring Read From One of the Best in the Business,
By Dan Antonelli - Published on Amazon.com
This review is from: The Savvy Designer's Guide to Success: Ideas and Tactics for a Killer Career (Paperback)
Jeff's book is an inspiring masterpiece for all designers seeking to elevate their game, and their business. He explores the many pitfalls to avoid, and provides concrete examples on how to be not only a better designer, but better business person as well.Finally, a comprehensive book that explore the design business - from the perspective of a true leader in the field. Jeff really did his homework on this book -- the research is extensive - and the examples from other designers provide us with many different viewpoints on running successful design businesses. Jeff's success in running his business is well known throughout the globe - now he shares that success with others, so that they can learn from one of the best in the field. A must read for every independent designer. --- Dan Antonelli 12 of 14 people found the following review helpful:
5.0 out of 5 stars
Excellent Addition to My Design Library,
By Sean ODWYER "Design ICU" - Published on Amazon.com
This review is from: The Savvy Designer's Guide to Success: Ideas and Tactics for a Killer Career (Paperback)
My copy of Jeff's book arrived today. I have work to do but I can't put it down. It's excellent.I started just flicking through the last couple of chapters (about pricing and self promotion) and my afternoon went down in flames. I've only read three chapters but they were worth several times the cost of the book - plus a pot of gold dust. I'm reminded of Steven Wright's joke: I like to read books by starting in the middle because then, if I enjoy a book, there's always more. Not only is it well written with a load of useful information, funny quotes, and input from other designers, but apparenly it's a mood enhancer too. I've been feeling kinda blech all week and now I'm feeling inspired. Good job! |
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