This perfume is gorgeous, very light and floral with a hint of parma violets even. It's light, fresh and clean. The packaging is beautiful and looks more expensive than it is. It is a glamorous bottle which looks lovely on a dressing table.
HOWEVER, whilst it's nice to squoosh on, almost immediately afterwards you can't smell it. After half an hour I had to sniff my wrist quite hard to get a whiff of it. An hour later I couldn't smell it at all. If you wanted to wear this I suggest you carry the bottle round with you and top up throughout the day. It's supposed to be an eau de parfum, but it's a very weak dilution indeed.
Due to the longevity factor (or lack of) this should be called "moment" rather than Endless.