First bought Panasonic 32" TX.L32E5B for £400. It was too large for medium size living room and over powering, picture quality was below the standard , fact of the matter is IQ was terrible not sharp at all. Replacement was this 27" Samsung T27A750 for £360. One of the best picture quality I have ever seen, just like looking at high class glossy magazines, sharp ( the sharpest ever) beautiful colours and now I enjoy watching TV,Its truley 100Hz and this can make difference on IQ. I am 100% happy and satisfied with this TV and I am sure its worth spending £360 - £400 on this TV.Buy this TV and there no way anybody can make any complaint about picture quality.