Samsung PL210 Digital Camera - Black (14.2MP, 10x Optical Zoom) 3 inch LCD

Samsung's cutting-edge long zoom cameras make it simple to take high-quality shots from a long distance away. The new long zoom and wide angle PL210 gets you up close and next to the action, capturing moments, images and play-by-plays that once were out of reach.

The PL210 features a wide angle lens in a super slim body

The stylish PL210 is the slimmest 10x optical zoom camera, offering a wide angle lens and dual IS, which automatically adjusts when subjects move. It's the complete grab-and-go camera and a snap to use to capture all the busy action from friends and family.

Ultra slim, the long zoom Samsung PL210 camera packs top performance into an elegantly thin 19.7mm case. The Wide Angle Lens and effective 10x Optical Zoom offers multiple shooting options and compositions with deep perspectives in 14.2MP high-quality images. Even slight movement triggers automatic adjusted focusing from the sophisticated DUAL IS (OIS + DIS). Simple to use, the PL210's comprehensive features deliver crisp and professional looking shots.

720p @30fps H.264 Movie

The Samsung PL210 camera artfully combines a professional-grade still camera with a compact HD movie camera. You get 720p HD quality video at 30 frames per second and recording time 4x longer than MPEG video. Use the 5x zoom to get up close and vividly personal. The HDMI connector lets you watch HD videos on any HDTV or HD monitor. You give up nothing in video recording, except carrying around that extra camera.

Intelligent Zoom

The automatic Intelligent Zoom feature allows you to zoom in on subjects while still preserving the image's sharpness, details and resolution. You can select the part of the image you want, and Intelligent Zoom will perfectly frame and render the image without any blurry edges. Now, you no longer need to crop out parts of an image or a blurry background after you zoom in.

Samsung's Smart Filter lens makes it easy to get creative

Invent New Looks for Your Images: Smart Filter 2.0

Samsung's Smart Filter lens and colour options make special moods easy for still shots and movies. Tilt & Shift Lens Effect adds a miniaturised look and the Vignetting Effect makes striking compositional contrasts. New special effects include Soft Focus to add an emotional feel, Half-Tone Dot to soften skin tones and Old-Film Effect to set up a retro mood or frame. Colour Palette for movies adds an ultra-vivid vibe. It's now a snap to get creative.

Magic Frame

The unique Magic Frame feature allows you to create sophisticated images and poster-quality visuals that express your mood and personality. Just select one of the built-in Magic Frame templates, including Wall Art, Old Film, Ripple, Full Moon, Old Record, Magazine, Holiday, Classic TV and more. Point the camera at the subject you want, match it within the on-screen template and capture. That's it. Your subject now is framed by a special mood and background – like magic.

Smart Face Recognition

Samsung's Smart Face Recognition feature automatically recognises and adjusts focus and exposure for up to 20 of the faces you shoot most frequently. It identifies your favourites by creating a face image database. The feature also lets you search your photo album via face images so you don't have to browse through every photo when looking for a shot.

Object Highlight

Samsung's new Object Highlight feature manages and adjusts image backgrounds so every face appears crisply front and centre. It works just like a digital single lens reflex camera to put the emphasis on the portrait. Simply synthesise two images to highlight the face you want and let the background remain in soft focus. Object Highlight is the easy way to showcase all your best pals.

Intelligent Object Tracking feature automatically focuses on an object while it's in motion

Face Tracking

When the action begins, or your subject starts moving, it can be hard to keep the camera focused. The Intelligent Object Tracking feature automatically focuses on an object while it's in motion, letting you easily track what's going on. Even if the subject is constantly moving or off-centre in the frame, the object tracking feature ensures complete focus the entire time.

Perfect Portrait System

Using the latest technologies, the Samsung PL210's Perfect Portrait System combines all the features you need to create unforgettable portraits. Beauty Shot retouches skin tone and removes flaws on faces, so portraits look bright and perfect. Face Detection automatically detects and adjusts focus and exposure. And the convenient Red-eye Fix feature eliminates these glitches, so you never need to reshoot.

Built-In Intelli-Studio 2.0

The Samsung PL210 has a pre-installed software program, the Intelli-Studio 2.0, that lets you instantly sync with your PC to upload images or videos. Now you can play, edit or archive video files and images captured on a camera with ease. Intelli-Studio 2 automatically launches as soon as you connect the camera to your PC's USB drive – making all your storage and editing needs so much easier.

Smart Auto 2.0 (Still and Movie)

Smart Auto 2.0 turns fleeting moments into perfect memories with professional-style results. Whether it's friends at last night's party or moonbeams reflecting off the water, Smart Auto 2.0 (still and movie) analyses key elements in the composition and automatically adjusts its 16 photo modes and 4 movie modes to capture the best shot. And since life never stops moving, the camera's Object Tracking feature captures subjects that don't, or won't, stand still.