I expected a lot from this book... I own several of Rick Sammon's photography books and have learned a lot reading them and referring back to them. But this one was a huge disappointment to me. I expected meat, but what I got was fluff. While the photos are generally beautiful and well-executed, and there are a few (too few!) concrete tips to try yourself, much of the book was like reading a long magazine article. I would have liked information such as "I shot this picture using such and such a lens, set at aperture X and exposure Y, because..." I suggest this is more a beginner's book designed to inspire rather than one for anyone who is looking for real ways to improve their photographic techniques and skills.