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Product Description
Product Description
As the global leader in on–demand customer relationship management (CRM), salesforce.com helps companies all over the world manage their sales, marketing, and customer service and support operations. Written by two salesforce.com insiders, this straightforward introduction clearly explains how to organize contacts, log activities with contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more.
- Walks you through the benefits and capabilities of the world’s most popular customer relationship management (CRM) software—salesforce.com
- Covers the latest enhancements to salesforce.com and explains how to choose the right edition of salesforce.com to suit your business needs
- Details how to personalize your system, manage accounts, develop contacts, manage activities, track products, calculate forecasts, drive demand, utilize service and support, and more
- Addresses extending salesforce.com beyond CRM as well as migrating and managing your data
Get started solving common sales, marketing, client, and customer service challenges with salesforce.com—and make your business a force to be reckoned with!
From the Back Cover
What value do you put on your customer and partner relationships? If you′re a sales rep, it′s your livelihood. And if you′re in management, your partner and customer base are your most valuable assets. What if you had a tool that could truly help you manage your partners and customers? That tool is Salesforce.com, and here′s your guide to putting its power to work for you.
Get your head in the clouds — understand salesforce.com′s Sales Cloud and Service Cloud and how to use its Web–based tools
Collaborate with Chatter — use Chatter to get sales, marketing, and support departments communicating in new ways
Track your customers and partners — use Salesforce to manage your existing business relationships as well as those with key prospects
Be a rainmaker with Sales Cloud — track sales from lead to close, and team Salesforce with Google AdWords to maximize your marketing
Be a hero with Service Cloud — delight your customers by delivering fast and accurate support
Measure your performance — enable sales reps, managers, and executives to see and analyze the data
Design your own solution — customize Salesforce with Force.com to meet your needs and objectives
Open the book and find:
Advice on navigating and personalizing salesforce.com
How to track leads, accounts, contacts, and opportunities
Tips for collaborating with Chatter
Secrets for improving marketing campaigns
Steps for creating quotes with products and price books
Solutions for managing cases with the Service Cloud
Keys to driving more productivity
Ways to customize Salesforce with Force.com
Learn to:
Solve business challenges, drive sales, and deliver superior customer service
Use Chatter to collaborate with colleagues and solve issues faster
Manage accounts, develop contacts, and coordinate activities
Prospect leads, track opportunities, and drive demand with campaigns
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Customer Reviews
Those wishing a deeper dive, should look at the author's other books targeted towards a more advanced and technical audience.
While I will continue to avail myself of the training presented on the Salesforce.com site, the presentation of the data in Salesforce.com for Dummies has given my use of the program a real kick-start.
The writer (Mr. Wong), has written this book for users of the program, not for computer programmers. The data is laid out in concise, easy-to-understand terms which even "sales-types" like myself can understand. Applying the suggestions in the chapter on customization has saved me hours of "hair-pulling" work.
I will continue to reference this book and will make it required reading for all those in my company using Salesforce.com. It makes a great CRM program even better, because we will now be able to use all of the features, rather than a few basic one.
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