I bought this after reading somewhere that if you only buy one book on sales and marketing this year, make it this one. They were so right!
I buy a lot of business books and this ranks in my top two or three. We have been practising lean production for a few years now and I found it hard to get my head around implementing lean in sales. This book makes it crystal clear. I have told all of my sales managers to get a copy. 10/10