This books is an extremely light read, gets right to the point and does not waste time on any of the points with any fluff. This is my first book on salesmanship and Stephan has managed to show me what the epitome of a good salesman is, if you listen to the media or watch tv. salesman have a pretty bad name out there, the media has portrayed them as cynical snakes looking to make a quick buck. And I must say, that i agree with them for the most part, the typical salesman doesn't really care
But here is where Stephan shows you that it's not suppose to be like that at all. a good salesman has to truly care about his clients and when you truly care, then in effect you should really want to help your client or customer with whatever your selling. after reading this book, you will come to find out that many people in sales have seeminly not read any proper material on how to sell. i see bad salesman all over, at the market, Internet service provider sales reps, etc. thanks to Stephen i now know am able to see the vast ocean of terrible salespeople out there that could benefit from reading this book.
I however have one criticism, and that's that the book is geared towards a particular type of salesman. and not a "one size fits all" sort of thing. this seems to be a book aimed at salesman selling services to big companies or so it would seem. so maybe, the street vendor won't be able to reap much value from this. all in all, i think this is a good book to start from, glad i read it.