This product was definitely worth the money. I bought a cheap mitten from Boots to apply it with, which was very easy as the mousse is coloured. The product smells ok too. After 4 hours (or in the morning if you applied it in the evening) you take a shower to wash the guide colour off and have a nice natural looking tan. I'm very pale normally and the result wasn't too dark at all. If you want a darker tan just put a second coat. The result was also very even. I put it on my face too, which looked a bit too tanned in my opinion, but after exfoliating gently it was ok. Next time I put some moisturizer on my face first, then the tanner using a cosmetic sponge and the result was great. It also fades evenly which is a plus.
Cons: Once I applied it in the evening and slept with it, which stained the sheets a bit. They did wash off though. So I actually prefer putting it on in the morning when I have a day off and hang around in loose clothing for 4 hours. The tan doesn't last that long (less than a week). It is actually recommended to apply it twice a week. To save the product I put it on once a week and once or twice use a gradual tanner (Dove or Garnier) to maintain it. But overall a great product, I just wish it lasted a bit longer. But then again I don't think any self tanners do last much longer than a week.