This is quite simply an exquisite gem.
I consider myself a lay person when it comes to graphic design, but nonetheless, this book is bursting with ideas and possibilities that all creative people, no, ALL people can incorporate into their lives, so as to bring a smile to the rest of humanity. It is a 'warts and all' story of how Stefan Sagmeister has become such a well respected designer; he tells not only of the high points, such as designing CD sleeves for the Rolling Stones, but also the low points in setting up his design agency.
This is definitely a desert island book for me. Buy it for yourself and anyone you love!