About the Author
Stefan Sagmeister, born in Austria, received his MFA in graphic design from the University of Applied Arts in Vienna and, as a Fulbright scholar, a master's degree from the Pratt Institute in New York. Following stints at M&Co. in New York with Tibor Kalman and as creative director at the Hong Kong office of the advertising agency Leo Burnett, Sagmeister formed the New York-based Sagmeister Inc. in 1993. Peter Hall is a design critic and educator who has written widely about design in publications including Metropolis, Print, I.D. Magazine, The New York Times and The Guardian. He has previously served as the Senior Editor for the University of Minnesota Design Institute, written several books on design and currently teaches design at the University of Texas in Austin.