Bought this after my son grew too big for his reclined bath seat (also a great purchase). Due to being v active in the bath and having bad excema we have to use lots of greasy emollient products in the bath which make for a very slippery baby! The seat not only keeps him safe but also allows you to apply the ointment whilst still being able to have a good kick about and he also seems to like chewing the activity bar.
Would highly recommend to other excema babies, in fact, any parent who feels a bit worried about bath time.