I have been an avid Sting fan since hearing Roxanne for the first time in 1978, I have all of his albums (including The Police) and a large collection of cd singles, videos etc, I’ve also seen him live many times.
When I first heard Sacred Love I have to say I was both disappointed and annoyed, disappointed because although it’s a good album it isn’t particularly good by Sting standards, its over produced, and there’s too much ‘electronica’ involved, due mostly I think because of this ongoing collaboration with Kipper, who’s production technique’s seem to smother the music somewhat. There’s some clever stuff in there, the problem is, is that you have to listen too hard to actually hear it, if you listen to ‘Send Your love’ on an average radio it sounds flat and muddy. Sting! Sack Kipper and lose the drum machines (and Manu Katche for that matter), stick with Vinnie Colliauta.
As I mentioned earlier I was also annoyed because I felt that this album was obviously being pitched at a different (younger?) audience, as was the recent collaboration with Craig David... Why? Who’s come up with this idea to ‘remarket’ Sting? Isn’t he popular enough? What about us long standing fans??? One of the qualities I’ve always admired about Sting, is that despite his popularity and obvious wealth he always remained a musician first, celebrity second attitude and did a good job of balancing the two, but now, for reasons beyond my comprehension, his management only seem to be interested in the marketing/money making aspect of Sting.
In a nutshell: A good album, and will probably make a good live show, but disappointing for long standing Sting fans.