As a male I found Ms Coward's book concise, thoughtful, compassionate, entertaining, challenging and relevant. She has a degree of introspection that I believe is often lacking in femenist discourse. She examines not only how males have been impacted by femenism, but how the movement has been affected by its integration into the zietgiest and how the rhetoric of femenism has been adopted by the mainstream press, particularly advertisers. Her pithy examples are drawn mostly from the British newspapers, tabloids, academia and the BBC. In her examination of British society, she cuts to the root of laddishness, troubled parents, the reactionary "male's movement," and the still unequal gender roles. As a male, this book has renewed my support for femenism as an inclusive agenda for social change. Although I wish that Ms Coward had more ideas to change the status quo, I daresay that any disenchanted femenist, angry femenist, angry male, or fearful parent ought to read this book.