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STORE DESIGN: A Complete Guide to Designing Successful Retail Stores [Paperback]

William R. Green

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Book Description

4 Sep 2012
Store Design will show you how to design great retail spaces. Learn how to analyze your design needs according to type of store, location, the product, price-point, and budget. Find out how to design and organize a store that reinforces a desired image, attracts shoppers and motivates buying behavior. Create flexible, timeless and tasteful stores that stimulate today's sophisticated customers to enter the store, shop and buy. The book identifies the main components of store design and segments them into either/or axiomatic subsets, which are the core of the design process. You can use these design principles to build a store design that responds to every concern of the retailer - the right store image, a sensible floor plan, totally effective product presentation, arresting storefront design, and vibrant, energy-efficient lighting. When you are done, you will have the confidence to know that your store design will work functionally, aesthetically, and psychologically. You will be able to create the right store for every product, every location, and every retailer, because you will have sound design principles on which to base every decision. Loaded with numerous photos and illustrations, Store Design spells it all out in five major chapters. In addition, there is a useful glossary of retail architecture terms, and a step-by-step checklist to take you through the design process. Store Design is a guided tour through the entire design process for a retail store. If you are already a retail design maven, this book will serve you well, providing a structure for design and reinforcing your skills and experience, and it will be a knowledge base for your staff so they too can design retail spaces. If you are a novice to the world of retail, you will gain the equivalent of years of experience simply by reading and adopting its ideas. Store Design is a Complete Guide to Designing Successful Retail Stores. Includes 42 photos & illustrations plus design checklist.

Bill Green is a true leader in the complex world of retail design. And the depth and breadth of his experience is what makes Store Design an invaluable tool for retailers, landlords, architects, even shoppers—anyone who’s interested in the physical and philosophical foundations of a successful store.--- Tom Arsovski, Principal, AIA, RTKL Associates, Inc.

As a professional working with retail clients and their facilities, Store Design is an invaluable resource for all project stakeholders in the retail environment. It's a concise but complete overview of the design perspectives critical to creating spaces that excite, energize and most importantly motivate consumers to make purchases. I highly recommend adding Store Design to your required reading list! --- Kevin Krak, President, Gallant Building Solutions

Frequently Bought Together

STORE DESIGN: A Complete Guide to Designing Successful Retail Stores + Store Design and Visual Merchandising: Creating Store Space That Encourages Buying + Window Display: New Visual Merchandising
Price For All Three: 45.16

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Product Description

About the Author

William R. Green is a registered architect who has practiced architecture as a principal for several large design firms in the Chicago area. Having also worked for a pioneering regional shopping center firm as a development manager, he has experienced retail from the real estate developer perspective as well as the viewpoint of a retail designer. Over his career he has designed many retail establishments of all types and sizes for local and national tenants.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on (beta) 4.5 out of 5 stars  2 reviews
4.0 out of 5 stars Helpful Design Approach 26 Jun 2014
By Laurette Coetzee - Published on
Format:Kindle Edition|Verified Purchase
The approach to designing is covered rather well in this book. It offers good general outlines and considerations, the images could be better but overall a helpful book which puts you on the right path to designing a store. Good value for money and a useful book to have in your reference library!
1 of 2 people found the following review helpful
5.0 out of 5 stars Great book & great condition 20 Feb 2014
By Ola.q - Published on
Format:Paperback|Verified Purchase
I like the book and it is valuable.
It is like a new book and has a great condition
thank you
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