This book is basically a business/marketing plan with a farming slant. If you're looking for a "how-to" book about farming, this is probably not it. However if you are a farmer, looking to start/run your farm as a business, and you've never had a business class in your life - this study would help you. I'm a marketing consultant who would like to have a small farm. I thought I was getting a book teaching me about soil condition, rotating crops and irrigation. Instead it's Business 101. I could have written this book myself. There are true life vignettes inserted between each business chapter, but it's really a plain vanilla (though solid) business planning treatise. The true stories are motivational.
So - it's a great book for farmers who don't know much about business, but not a good buy for business people who don't know much about farming.