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SOCIAL MEDIA SURVIVAL GUIDE [Digital Download]

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  • Digital Download
  • ASIN: 1610350707
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)

More About the Author



A veteran Web developer and publisher, Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry. She is the principal owner of Dalton Publishing and the consulting and Web 2.0 development firm, Social Media Power. She also founded the innovative social media Website service, Plumb Social.

Ms. Hay is noted for her dynamic presentations that focus on hands-on, do-it-yourself tools to truly make the Web a place where all voices can be heard and access should not be limited to those with large capital. She has presented on social media and Web 2.0 at such events as IBPA's Publishing University, the Publisher's Association of the South's Winter Conclave, the Writers' League of Texas' Editors and Agents Conference, the Pacific Northwest Bookseller's Association, and AuthorSmart.com, AuthorsAccess.com. She is a regular contributor of articles on social media and Web 2.0 to IBPA's Independent, The SPAN Connection, SiteProNews, SocialMedia.biz, and many online news sites.

Hay has the advantage over many social media consultants in that she is both a developer and a user of social media. As a publisher and small business owner, she knows firsthand how to apply the tools of social media to the industry, and as a developer, knows how to build them. While she has taught at the university level, her deep working knowledge of social media ideas as well as how to apply them in the real world make her presentations and writings some of the most exciting and accessible in the industry today. Her graduate education includes applied mathematics, computer science, and psychology.

Though a native Alaskan, Ms. Hay lives in Austin Texas with her two cats Wolfgang and Ludwig. She enjoys hiking in the surprisingly diverse Texas State Park system, and never complains about the heat.

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1 of 1 people found the following review helpful
5.0 out of 5 stars A very comprehensive guide to social media 13 April 2011
Format:Paperback
The Social Media Survival Guide is the second edition of Deltina Hay's previous book entitled, A Survival Guide to Social Media and Web 2.0 Optimisation. The title this time is much snappier and the book is a substantial update to the previous edition.

Having read the first edition, I was keen to read the second to see what had changed. The answers is, a lot. One of the challenges with any book that incorporates technology is that it quickly becomes dated, not so much the principles, but certainly the examples. The author has done a very thorough job in updating these areas and it really is worth investing in the latest edition. I was particularly pleased to see a section dealing with web 3.0, the semantic web and cloud computing, all of which are becoming hot topics though aren't necessarily discussed within the context of social media. There's a lot of hype surrounding these areas so it was nice to see the author present them in a straightforward, practical, no-nonsense way. In fact, this is very much the style in which the whole book is written.

The book is comprised of 15 chapters, 4 appendices and a CD containing additional information (more on this below). It's important to mention that this is not a book about theory. This is very much a `how to' manual, though it's grounded in a an overall strategic framework. The chapters are:

1. Creating your social media strategy
2. Preparation
3. RSS feeds and blogs'
4. Building a Wordpress powered website
5. Podcasting, vidcasting and webcasting
6. Social networking and micro-blogging
7. Social bookmarking and crowd-sourcing
8. Media communities
9. Widgets and badges
10. Social media newsrooms
11. More social tools
12. Pulling it all together
13.
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