Sadly, I had issue with both the style and the substance of this book. It's way too 'bitty', and I understand the intention was to create something you could simply open up, read and then put down without any deep involvement of time, but the consequence of that approach is that the book offers no genuine insight. There is a huge amount of nuance that is left ignored by virtue of the 'mcnugget' style of delivery, and there is an almost sad drive for the book to proclaim its 'trendy' credentials by name-checking figures like Bono and Bob Geldof. I can't speak for anyone else, but neither of those individuals, as accomplished as they are, are people from whom I would expect useful, generalisable business advice.