I love SEO, and have been doing it for the last 15 years for my own websites that number close to three dozen. Thus I love to pick up every tip that anyone can offer on this topic. I have therefore made it a habit to pick up every promising book that I came across on this subject.
I must say that I loved reading this book. Not everything is new to me because of my background, but it was a very refreshing read. For those who have never read anything on SEO, everything will be new and everything will help them become adept at SEO of their sites.
*** Assumes no prior SEO knowledge on your part
*** Explains the subject from the start
*** Good, simple, easy-to-understand explanation
*** The book will greatly benefit students of SEO