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SEO: Search Engine Optimization Bible [Paperback]

Jerri L. Ledford
2.0 out of 5 stars  See all reviews (1 customer review)
RRP: 26.99
Price: 23.57 & FREE Delivery in the UK. Details
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Book Description

2 April 2009 Bible (Book 1)
Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It′s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site′s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web–friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

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SEO: Search Engine Optimization Bible + 50 Ways to Make Google Love Your Website
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Product details

  • Paperback: 528 pages
  • Publisher: John Wiley & Sons; 2nd Edition edition (2 April 2009)
  • Language: English
  • ISBN-10: 0470452641
  • ISBN-13: 978-0470452646
  • Product Dimensions: 23 x 19 x 3 cm
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,116,223 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

Increase your Web traffic with better search results Wonder how some companies pop up high in search engine rankings? It′s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your Web site′s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web–friendly, write SEO tags for maximum exposure, and more. If you want to make SEO work for you, this is the book you need to succeed. Find out how to give your Web site search appeal Use behaviors to target the customers you really want Optimize your site specifically for Google, MSN, or Yahoo! Demystify the role of links and linking in search Leverage communities as an SEO tool Implement social media and mobile search optimization Monetize your traffic as part of your SEO strategy Analyze your SEO efforts and see what works Learn what top SEO executives and experts are doing

About the Author

Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, Sony, and CNET. She is the author of fifteen books including Google AdSense for Dummies and Google Analytics 2.0 .

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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1 of 1 people found the following review helpful
2.0 out of 5 stars Not good 14 May 2010
By P. Maan
Format:Paperback|Verified Purchase
I have learnt one thing after reading this book - it is better to buy books written by professional who actually have good experience than technical writers (which is currently the case).

Basic information (do not know why they named it "Bible") that too very repetitive over and over again. May be you would like to read this if you are a beginner and could not find "anything" better, but I would not recommend it to anyone looking for advanced knowledge and skills (and who would like to make a better use of their time).
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Amazon.com: 3.1 out of 5 stars  7 reviews
3 of 3 people found the following review helpful
1.0 out of 5 stars SEO Bible? Please ... Biggest Waste of Money 13 May 2009
By William Robinson - Published on Amazon.com
Format:Paperback|Verified Purchase
I was looking for new insight ... unfortunately, this book is NOT the place to get it. This doesn't even go over all the basics .... it doesn't sufficiently cover simple topics such as site architecture, keyword density, keyword placement, unique content development, keyword selection, developing title and other meta tags, proper off-site optimization techniques such as link building, page rank ....

Not really sure what this book was about ... but it sure wasn't a 'bible' for SEO.

If you're really looking for a good book on Search Engine Optimization, this isn't it. Keep looking.
1 of 1 people found the following review helpful
3.0 out of 5 stars SEO high level 25 Mar 2012
By Shefali Dua - Published on Amazon.com
Format:Paperback
The book covers concepts like SEO high level algorithm, Pay per click, robot, spiders, crawler, meta tags, etc. It gives the reader a ahead start on planning for SEO strategy to increase website traffic. However, this book is NOT for experienced implementers more so for readers entering into SEM/SEO. It does build a good base.

Key Points
1. Search engines look at Links, Anchors , Headers, Metadata tags , Image with Alt text (google images!), freshness of content, maturity of site to give rankings to web pages.
2. Use specific words to build website keyword density to attract high focused traffic for business;
3. Secondary Search Engines: They don't generate as much traffic as the primary search engines, but they are useful for regional and more narrowly focused searches. E.g.: Lycos, LookSmart, Miva, Ask.com, and Espotting.
4.Submit your web site to search engines manually, rather than waiting for them to pick up your site in the natural course of cataloging web sites
5. Keyword trackers: Checkout the following tools for selecting keywords to build website keyword density and rule out any forbidden/poison keywords- Overture Keyword Selector, Wordtracker, Trellian Keyword Discovery Tool , Google AdWords Keyword Tool
6. Use google analytics for free to keep a check on in bound links to your site to rule out any information manipulation. [...]
3 of 4 people found the following review helpful
2.0 out of 5 stars Disorganized with unnecessary chapters 6 April 2009
By Mark Ruzomberka - Published on Amazon.com
Format:Paperback
I was very dissapointed with this book. Much of what is said here can be easily found on the internet. Normally content being on the internet is fine but I was looking for a book I could read straight through rather than a collection of disjointed chapters on multiple topics. This book just didn't flow together. I never figured out what story was trying to be told by this book. I would skip this one and try another SEO book if you are a beginner.

I found it odd that a SEO Book had a chapter on Pay Per Click. Danny Sullivan has stated SEM = SEO + PPC. If this is the case they should have re-titled this as an SEM book or cut a few of the chapters. I was even more surprised to find a chapter on Maximizing PPC Strategies, it just wasn't necessary. I guess SEO and PPC overlap a great deal, but why here in an SEO book, let alone one called the SEO Bible? Combine the above with the Chapter on How Search Engines work it seemed to me like extra stuff I already know or didn't come here to learn.

The content that was focused on SEO was valuable but the disorganization of the book made it a bit more difficult to find than I was expecting.
5.0 out of 5 stars SEO Bible 17 Sep 2012
By aeonART - Published on Amazon.com
Format:Paperback|Verified Purchase
Worth every penny of the $1.99 paid and then some...great content and easier to read than all my ebooks.
SEO Search Engine Optimization Bible
5.0 out of 5 stars Well written, but often repetitive 27 Oct 2010
By Elizabeth Norris - Published on Amazon.com
Format:Paperback
I browsed through a half dozen books on the subject before choosing this one. It's the most well written and thorough I could find, and up to date, which is so important when discussing the internet. Unfortunately there is a lot of repetition. On the one hand, it's easy to read a single chapter because the author explains all the terms and ideas thoroughly, but reading it cover to cover (as I am), it gets a bit tedious at times.
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