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SEO: Search Engine Optimization Bible (Paperback)

by Jerri Ledford (Author)

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Product details

Paperback: 408 pages
Publisher: John Wiley & Sons (14 Dec 2007)
Language English
ISBN-10: 0470175001
ISBN-13: 978-0470175002
Product Dimensions: 23.6 x 18.8 x 2.8 cm

Average Customer Review: 1.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 278,573 in Books (See Bestsellers in Books)

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Product Description

This in–depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
One–stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
Topics include creating an SEO plan; managing keywords; maximizing pay–per–click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

From the Back Cover

Increase your web traffic with better search results

Wonder how some companies pop up high in search engine rankings? It′s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site′s search rankings and start driving the targeted traffic you want to your virtual door. Learn to punch up keywords, add HTML tags for tracking, evaluate pay–per–click strategies, and much more. If you want to make SEO work for you, this is the book you need to succeed.

Learn how to give your web site search appeal
Target behaviors and draw the customers you really want
Employ social media in your search engine marketing
Optimize your site specifically for Google®, MSN®, or Yahoo!®
Demystify the role of links and linking in search
Understand robots, spiders, and crawlers
Analyze your SEO efforts and see what works
Make use of SEO tools available online
Create a winning SEO plan
Read interviews with over a dozen SEO experts

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15 of 18 people found the following review helpful:

1.0 out of 5 stars Search Engine Optimozation Bible, 24 Feb 2008

By	R. Stone "Mr Stone" (England) - See all my reviews (REAL NAME)

Very poor indeed. It is confusing, repetitive, inconclusive and spends pages upon pages stating the obvious only to skip over vital key points without proper explanation. If that is not enough it then repeats itself over and over again jumping from one subject to another and back again without making it clear what is being covered. Many of the subjects are written as if the author has forgotten the subject that she is covering in each chapter. The subject skips and jumps and blurs into another subject. Also in regard to many of the points laboured, I cannot see how they apply to businesses and yet the subject matter is covered in the context of a business website. I repeatedly kept asking myself, how a business is going to implement such a point. This very fact is never answered and leaves most points inconclusive and therefore useless, unless that is if want to help your competitors business. There is also a serious question mark over the credibility of some of the points as they differ from what actually happens in reality. If everyone else is wrong the author should have explained why. In addition, there very few points that do actually have a conclusion. The few worthwhile points can be written on less than one page and can be obtained more easily from other books on the market. The book does however provide lots of theoretical background if you have a lot of spare time on your hands and are prepared to pick your way through the maize of confusing waffle. I would have expected the publisher to have been more judicious in publishing this very scattered and inclusive book without professional editing. There are other far more effective books available covering the subject matter much more pragmatically with greater relevance to businesses.

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