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SEO 2013 And Beyond: Search engine optimization will never be the same again! (Webmaster Series) [Paperback]

Dr. Andy Williams
4.2 out of 5 stars  See all reviews (53 customer reviews)
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Book Description

14 May 2013 Webmaster Series

If the SEO book/course you are putting your faith into was written before September 2012, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012. Strategies taught as best principles in early 2012 are now considered "black hat" or just plain risky in 2013. SEO 2013 & Beyond will tell you what you can do and what you cannot.

Let's look at what happened.

On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update.

On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO.

On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.

The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).

Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts.

I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings.

In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

Who am I?

If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I've written, and read some of the stuff my readers have written about me....


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SEO  2013 And Beyond: Search engine optimization will never be the same again! (Webmaster Series) + How to Get to the Top of Google: The Plain English Guide to Seo (Including Penguin, Panda and Emd Updates) + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
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Product details

  • Paperback: 104 pages
  • Publisher: CreateSpace Independent Publishing Platform; 1.16 edition (14 May 2013)
  • ISBN-10: 148496859X
  • ISBN-13: 978-1484968598
  • Product Dimensions: 22.8 x 15 x 1 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (53 customer reviews)
  • Amazon Bestsellers Rank: 134,298 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
15 of 16 people found the following review helpful
5.0 out of 5 stars So SEO post penguin lives then? 15 Sep 2012
Format:Kindle Edition|Verified Purchase
There are a lot of Internet philosophers out there that either speculate on what they think is happening or they pass on the thoughts of others as their own without knowing whether they are right or wrong. Having been a follower of Dr Andy for quite some time now, I can vouch for the fact that much of what he has written in this book has been discovered and researched by him personally. He's been updating his newsletter readers at each stage. He was warning of a Panda type hit at least two years before the Panda was born. Although the Penguin has changed things more than a bit, in this book Dr Andy clearly, and in simple terminology, explains the strategies and tactics needed to stay on the good side of Google. So if you are planning on making an SEO friendly site, or updating an older site to be more SEO friendly, then this is a very good guide on how to do it.
Tony Crofts
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8 of 9 people found the following review helpful
5.0 out of 5 stars SEO 2013 and Beyond 26 Feb 2013
Format:Kindle Edition|Verified Purchase
I've followed the excellent SEO experiences, articles and advice from Andy for many years.
This Kindle Book is concise but complete and if followed you won't go far wrong in your
SEO efforts.
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2 of 2 people found the following review helpful
Format:Kindle Edition
Excellent, short read with no padding. Direct, straight forward and a foolproof way of improving your SEO efforts.

Goes into as much depth as possible without getting specific on an individual category.

Anyone who marked this under 5 stars is clearly an idiot. Cannot recommend this book enough!
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2 of 2 people found the following review helpful
4.0 out of 5 stars Latest update fixes production problems 5 Jan 2013
Format:Kindle Edition|Verified Purchase
I was previously critical of the quality of formatting and production of this book. The latest update has addressed all these concerns except it being fully justified (makes it a little harder to read on large font sizes).

So, thank you very much Andy Williams for the changes. And for writing a really useful book.

It is nice to hear that Google algorithms are now so good that there is little point trying to fool them or optimise in dishonest ways. Not only is content now king, but it seems that expertise is too. Hopefully it will not be too long before poor grammar, spelling and punctuation are also punished by Google. Or perhaps they are already.
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2 of 2 people found the following review helpful
4.0 out of 5 stars GREAT APPROPRIATE ADVICE, VERY WHITE HAT 2 Nov 2012
Format:Kindle Edition|Verified Purchase
I found the book quite useful. It's a relatively short book (80 pages). However, I believe it has a lot to offer.
there are a couple of typos in there but not a major issue. It's very focused on white-hat SEO and very focused on post-penguin/panda era (which is good because I don't think you want to know about google history!).
it's easy to understand and has many diagrams to make the comprehension easier for the reader.
I recommend this to anyone who is not a SEO guru.
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2 of 2 people found the following review helpful
5.0 out of 5 stars SEO 2012 the Definitive Guide a Real Help 18 Oct 2012
By lloyd
Format:Kindle Edition
SEO is constantly changing as google try to outsmart those trying to game or beat the system. Almost a game of cat and mouse.

This book however, provides the techniques that can be used that will not only help you rank your website but, far more importantly ensure that it stays there.

It is not difficult to rank a site using the latest loophole or fast linking techniques with the latest go faster software. The problem is, once the search engines (and by the search engines, I really mean google as they are the one we all want to rank in) discover these link farms or blog networks they discount them which in turn will drop you too.

By following the methods in this book you will learn that whilst it will take time and hard work to get your site seen, once you have cracked it then you can rest assured in the knowledge that any future google updates or algorithm changes, your website should stay firmly where it is, and if others above you have been playing the google dance games then you may even see a rise.

It is well written and concise and should be as current in 2020 as it is today based on the authors strategy.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Common sense 16 Sep 2012
By Baker
Format:Kindle Edition|Verified Purchase
Andy has always provided well researched material and this kindle book will not disappoint. SEO has changed and will always be changing as Google has to tweak constantly to improve user performance. The recent Penguin update has caused many affiliate marketers to give up thinking that Google has it in for them. This is not the case and if you read this book you will see why.

Content will always be King. Andy has proved once again that writing themed content is the way to go. I personally use his web content studio software and therefore know my sites are well written.

I like the information about using tags and the way he does it - I will put that into practise.

I will keep this book handy and I suspect that it will still be relevant in years to come.
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6 of 7 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I have been following Dr Andy Williams' SEO newsletters for a long time now and there's no doubt that he's well ahead of the game. He never fails to give that little extra insight and value over other SEO advisers. Instead of trying to double-guess future Google algorithm changes, whether in the guise of Pandas, Penguins or other fearsome critters, Dr Andy focuses on where to put your efforts in order to ensure long term success in the search engines. Whether you're creating a totally new website or trying to revive the flagging fortunes of an existing one, I definitely recommend this eBook. And yes, it did have formatting issues and typos in the early edition but those have largely vanished now, leaving us with a well-thought out and very informed product.
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Most Recent Customer Reviews
5.0 out of 5 stars Helpful information
Great read with lots of useful information which helped me a lot with my SEO and will continue to for along time to come.
Published 3 months ago by Rhys Henson
5.0 out of 5 stars Great help understanding SEO's
Great practical advice that is easy to use. Using the advice has really increased my Google ratings. Thanks for the help.
Published 3 months ago by Amazon Customer
5.0 out of 5 stars very sensible stuff at last
up to date good sensible advice easy to follow and implement would recommend this to anyone with a web site that's been doing things the old way.
Published 4 months ago by Kevin Price
5.0 out of 5 stars Great Book
This book really helped decide a new strategy for SEO and gave me the confidence to do without having to worry about google penalties
Published 4 months ago by Taramriel
1.0 out of 5 stars Disapointed with this book
I can't say how disappointed I am with this book. It basically concentrates on the content of a web page and back links, lacking anything on titles, description, headers, images... Read more
Published 5 months ago by Martin
5.0 out of 5 stars It is an eye opener
I was quit sceptic about this book before I read, but it gives me answers that I needed. Last 6 month I wasn't able to rank any of my keywords because of the Google updates. Read more
Published 6 months ago by snay
5.0 out of 5 stars Exactly what I was looking for!
I have put of SEO but as I was working on a website update I wanted to know what to look out for and how to integrate SEo to make the page rank better. Read more
Published 6 months ago by Dr. K. Bain
5.0 out of 5 stars Very good!
It definitely worths the money! I am an intern in a companty that never had implemented SEO and guess what/... after 1 week we were 1st to 3rd page for some keywords!
Published 7 months ago by Martha
1.0 out of 5 stars Nothing inside worth buying
There's nothing inside this book which make it worth buying. It's a total waste of money. You can easily read on any john or jane blog all the tips inside. Read more
Published 7 months ago by ram
5.0 out of 5 stars Great book, but more for those with existing SEO experience
A fantastic read, concise but straight to the point which I love. I would say though its definitely a book for those who have some previously experience with SEO and want to learn... Read more
Published 7 months ago by Stuart Bennett
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