I bought this with the idea of mounting it on the back of the headrest so it can be used as a video player on long journeys. For this, it has worked perfectly.
However, I've found it to be a much more stable stand than the official Apple product when using it as a stand at home. Also it provides more protection for little bumps it could sustain.
Since it goes into standby (in the same way as the Apple cover) when you close it, I've found that the iPad 2 is never out of this case. While I appreciate that the Apple case is a beautiful piece of design and engineering, this is considerably more useful for everyday.