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Ryanair: How a Small Irish Airline Conquered Europe
 
 

Ryanair: How a Small Irish Airline Conquered Europe (Paperback)

by Siobhan Creaton (Author)
3.7 out of 5 stars See all reviews (6 customer reviews)
RRP: £7.99
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Product details

  • Paperback: 272 pages
  • Publisher: Aurum Press Ltd; 2004 edition (1 Aug 2004)
  • Language English
  • ISBN-10: 1845132939
  • ISBN-13: 978-1845132934
  • Product Dimensions: 19.3 x 13 x 2.5 cm
  • Average Customer Review: 3.7 out of 5 stars See all reviews (6 customer reviews)
  • Amazon.co.uk Sales Rank: 170,527 in Books (See Bestsellers in Books)

    Popular in these categories:

    #41 in  Books > Reference > Transport > Aviation > Commercial
    #62 in  Books > Reference > Transport > Aviation > History

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Product Description

Review
"'This savvy, hugely readable book is measured and fair-minded, regaling us with O'Leary's... verbal discretions without detracting from his achievements' - Financial Times"

Quentin Fottrell, Sunday Business Post
A dramatic story about the making of one of the world's most recognised brands. --This text refers to an out of print or unavailable edition of this title.

See all Product Description

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

6 Reviews
5 star:
 (3)
4 star:
 (1)
3 star:    (0)
2 star:
 (1)
1 star:
 (1)
 
 
 
 
 
Average Customer Review
3.7 out of 5 stars (6 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
7 of 8 people found the following review helpful:
4.0 out of 5 stars No miracle, just cost-cutting and luck, 20 May 2005
By A Customer
The essence of this book is a constant focus on the bottom line of the business supplemented by a large slice of luck. Firstly Ryanair managed to negotiate the lowest airport fees in Europe by buying up capacity at Stansted when the new airports partnering agreements with other airlines fell through. Strategically this set them up for the long term. Since then rigourous monitoring of costs such as only using black & white printers in their corporate headquarters through to only buying second hand aircraft (in the beginning at least) and using the same model of aircraft on all routes equals large savings in maintenance and overhead costs.
Furthermore most non-value added costs such as pension costs, uniform and training costs are passed to the employee rather than being paid by the employer. This is taking to the max the concept of the employee as just another factor of production and by removing the requirements for experience and career development from all roles O'Leary does not care about staff retention, not even as regards to pilots.
All in all there is a lot that any organisation can learn from the management of Ryanair in terms of controlling costs. If, however, you value your staff and need to retain them, and want to attract customers for reasons other than hilariously cheap prices, ignore this book.
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4 of 5 people found the following review helpful:
5.0 out of 5 stars Ryanair: how a small irish airline conquered europe, 23 Oct 2004
I have just read this book and thoroughly enjoyed it. I have been fascinated and entertained by Michael O'Leary for many years now. This book was the first to go behind the scenes in Ryanair and showed how he operates with staff and his total ruthlessness and disregard for what people think of him.

It is a great read and the author had obviously done lots of legwork and has uncovered plenty of new information that vividly shows how Ryanair almost collapsed several times but survived and prospered under O'Leary's leadership.

I particularly enjoyed the interview with Herb Kelleher, the Southwest Airlines chief and the guru for all low fares airlines. He was so entertaining and obviously is enthralled by O'Leary.

It's a real page turner and provides lots of lessons for anyone in business trying to develop their company while keeping an eyes on their costs.

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5 of 8 people found the following review helpful:
2.0 out of 5 stars little new here, 12 Sep 2004
By A Customer
I bought this book hoping for an insight into what sets Ryanair apart from the other low-cost airlines, and to learn more about its charismatic leader, Michael O'Leary.

Although it was interesting to read of the airline's origins as a loss-making conventional airline under the leadership of Tony Ryan, much of the rest of the book read like a feature-length version of newspaper snippets about the airline.

It was clear that the author has not actually met O'Leary, and most of the comments she attributes to him have been seen before in newspaper articles and television interviews.

Unfortunately the book lacks the sparkle and gentle wit present in Simon Calder's book about low-cost airlines. Overall, rather disappointing.

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Most Recent Customer Reviews

5.0 out of 5 stars Well-written, engaging corporate tale
The story of how discount airfares came to Europe is no fairy tale. This book is a disturbing story about the underside of deregulating Ireland's airline industry. Read more
Published on 21 Dec 2005 by Rolf Dobelli

1.0 out of 5 stars Rhetoric
I went in to this book with high hopes. After an overly-lengthy history of GPA there isn't a lot left for Ryanair. Read more
Published on 28 Jun 2005 by macurran5

5.0 out of 5 stars Intriguing, inspiring, and hilarious...a great book!
This is a great book that I couldn't put down until I read it entirely!
As a frequent Ryanair customer, saving big money every time I travel, I always tried to imagine how... Read more
Published on 7 Jan 2005 by Shawn Burke

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