Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
39 used & new from £2.20
Have one to sell? Sell yours here
 
   
Ryanair: How a Small Irish Airline Conquered Europe
 
 
Share your own customer images
Search inside this book

Ryanair: How a Small Irish Airline Conquered Europe (Paperback)

by Siobhan Creaton (Author)
3.7 out of 5 stars See all reviews (6 customer reviews)
RRP: £7.99
Price: £5.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £2.00 (25%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Tuesday, July 14? Choose Express delivery at checkout. See Details
28 new from £3.58 11 used from £2.20
Other Editions: RRP: Our Price: Other Offers:
Paperback 23 used & new from £0.01

Frequently Bought Together

Ryanair: How a Small Irish Airline Conquered Europe + EasyJet: The Story of Britain's Biggest Low-cost Airline + No Frills: The Truth Behind the Low-Cost Revolution in the Skies
Price For All Three: £20.97

Some of these items ship sooner than the others. Show details

Customers Who Bought This Item Also Bought

EasyJet: The Story of Britain's Biggest Low-cost Airline

EasyJet: The Story of Britain's Biggest Low-cost Airline

by Lois Jones
4.0 out of 5 stars (4)  £5.99
No Frills: The Truth Behind the Low-Cost Revolution in the Skies

No Frills: The Truth Behind the Low-Cost Revolution in the Skies

by Simon Calder
4.7 out of 5 stars (3)  £8.99
Michael O'Leary: A Life in Full Flight

Michael O'Leary: A Life in Full Flight

by Alan Ruddock
4.3 out of 5 stars (3)  £5.99
Ruinair

Ruinair

by Paul Kilduff
2.9 out of 5 stars (8)  £5.59
Airline Marketing and Management

Airline Marketing and Management

by Stephen Shaw
£17.99
› Explore similar items

Product details

  • Paperback: 272 pages
  • Publisher: Aurum Press Ltd; 2004 edition (1 Aug 2004)
  • Language English
  • ISBN-10: 1845132939
  • ISBN-13: 978-1845132934
  • Product Dimensions: 19.3 x 13 x 2.5 cm
  • Average Customer Review: 3.7 out of 5 stars See all reviews (6 customer reviews)
  • Amazon.co.uk Sales Rank: 170,527 in Books (See Bestsellers in Books)

    Popular in these categories:

    #41 in  Books > Reference > Transport > Aviation > Commercial
    #62 in  Books > Reference > Transport > Aviation > History

    •  Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
Irish Airline
   Ask.com    Find the Best Results for Irish Airline. 
Airline Europe
   www.momondo.com    Compare Prices From More Than 500 Different Travel Sites Here! 
Cheap European Airline
   www.Kayak.co.uk    Search Travel Sites Across The Web. & Find Amazing Airfare Discounts! 
  
 

Product Description

Review
"'This savvy, hugely readable book is measured and fair-minded, regaling us with O'Leary's... verbal discretions without detracting from his achievements' - Financial Times"

Quentin Fottrell, Sunday Business Post
A dramatic story about the making of one of the world's most recognised brands. --This text refers to an out of print or unavailable edition of this title.

See all Product Description
Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
Check a corresponding box or enter your own tags in the field below
airlines
airline industry
aviation
airline business
transportation
ryanair
company profile

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

Ryanair: How a Small Irish Airline Conquered Europe
60% buy the item featured on this page:
Ryanair: How a Small Irish Airline Conquered Europe 3.7 out of 5 stars (6)
£5.99
Ruinair
16% buy
Ruinair 2.9 out of 5 stars (8)
£5.59
Michael O'Leary: A Life in Full Flight
11% buy
Michael O'Leary: A Life in Full Flight 4.3 out of 5 stars (3)
£5.99
No Frills: The Truth Behind the Low-Cost Revolution in the Skies
7% buy
No Frills: The Truth Behind the Low-Cost Revolution in the Skies 4.7 out of 5 stars (3)
£8.99
Explore similar items
 

Customer Reviews

6 Reviews
5 star:
 (3)
4 star:
 (1)
3 star:    (0)
2 star:
 (1)
1 star:
 (1)
 
 
 
 
 
Average Customer Review
3.7 out of 5 stars (6 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
7 of 8 people found the following review helpful:
4.0 out of 5 stars No miracle, just cost-cutting and luck, 20 May 2005
By A Customer
This review is from: Ryanair: How a Small Irish Airline Conquered Europe (Paperback)
The essence of this book is a constant focus on the bottom line of the business supplemented by a large slice of luck. Firstly Ryanair managed to negotiate the lowest airport fees in Europe by buying up capacity at Stansted when the new airports partnering agreements with other airlines fell through. Strategically this set them up for the long term. Since then rigourous monitoring of costs such as only using black & white printers in their corporate headquarters through to only buying second hand aircraft (in the beginning at least) and using the same model of aircraft on all routes equals large savings in maintenance and overhead costs.
Furthermore most non-value added costs such as pension costs, uniform and training costs are passed to the employee rather than being paid by the employer. This is taking to the max the concept of the employee as just another factor of production and by removing the requirements for experience and career development from all roles O'Leary does not care about staff retention, not even as regards to pilots.
All in all there is a lot that any organisation can learn from the management of Ryanair in terms of controlling costs. If, however, you value your staff and need to retain them, and want to attract customers for reasons other than hilariously cheap prices, ignore this book.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
4 of 5 people found the following review helpful:
5.0 out of 5 stars Ryanair: how a small irish airline conquered europe, 23 Oct 2004
This review is from: Ryanair: How a Small Irish Airline Conquered Europe (Paperback)
I have just read this book and thoroughly enjoyed it. I have been fascinated and entertained by Michael O'Leary for many years now. This book was the first to go behind the scenes in Ryanair and showed how he operates with staff and his total ruthlessness and disregard for what people think of him.

It is a great read and the author had obviously done lots of legwork and has uncovered plenty of new information that vividly shows how Ryanair almost collapsed several times but survived and prospered under O'Leary's leadership.

I particularly enjoyed the interview with Herb Kelleher, the Southwest Airlines chief and the guru for all low fares airlines. He was so entertaining and obviously is enthralled by O'Leary.

It's a real page turner and provides lots of lessons for anyone in business trying to develop their company while keeping an eyes on their costs.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
5 of 8 people found the following review helpful:
2.0 out of 5 stars little new here, 12 Sep 2004
By A Customer
This review is from: Ryanair: How a Small Irish Airline Conquered Europe (Paperback)
I bought this book hoping for an insight into what sets Ryanair apart from the other low-cost airlines, and to learn more about its charismatic leader, Michael O'Leary.

Although it was interesting to read of the airline's origins as a loss-making conventional airline under the leadership of Tony Ryan, much of the rest of the book read like a feature-length version of newspaper snippets about the airline.

It was clear that the author has not actually met O'Leary, and most of the comments she attributes to him have been seen before in newspaper articles and television interviews.

Unfortunately the book lacks the sparkle and gentle wit present in Simon Calder's book about low-cost airlines. Overall, rather disappointing.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars Well-written, engaging corporate tale
The story of how discount airfares came to Europe is no fairy tale. This book is a disturbing story about the underside of deregulating Ireland's airline industry. Read more
Published on 21 Dec 2005 by Rolf Dobelli

1.0 out of 5 stars Rhetoric
I went in to this book with high hopes. After an overly-lengthy history of GPA there isn't a lot left for Ryanair. Read more
Published on 28 Jun 2005 by macurran5

5.0 out of 5 stars Intriguing, inspiring, and hilarious...a great book!
This is a great book that I couldn't put down until I read it entirely!
As a frequent Ryanair customer, saving big money every time I travel, I always tried to imagine how... Read more
Published on 7 Jan 2005 by Shawn Burke

Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   

Listmania!

Create a Listmania! list

Look for similar items by category

Feedback

Health & Beauty at Amazon.co.uk

Elemis Resurface and Renew Skin Care Gift Set of 4 Products
From soap to shavers, massagers to mascara, stock up on your daily essentials or truly pamper yourself.

›Discover Health & Beauty

  

Make A Wish

Get what you want with an Amazon.co.uk Wish List Make sure you always get what you want with an Amazon.co.uk Wish List.

›More info on Wish Lists

  

Train Hard...Play Hard

Nike, Gola, Converse, and more
Gear up with up to 60% off athletic and outdoor shoes.

›Shop now

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers
The Girl Who Played with Fire
The Girl Who Played with Fire by Stieg Larsson
4.5 out of 5 stars (75)£3.86
 Breaking Dawn (Twilight Saga)
Breaking Dawn (Twilight Saga) by Stephenie Meyer
4.1 out of 5 stars (464)£6.49
 The Girl with the Dragon Tattoo
The Girl with the Dragon Tattoo by Stieg Larsson
4.1 out of 5 stars (165)£3.99
 The Host
The Host by Stephenie Meyer
4.2 out of 5 stars (81)£3.86

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates