| ||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Frequently Bought Together
Product details
|
More About the Author
Product Description
Review
"'This savvy, hugely readable book is measured and fair-minded, regaling us with O'Leary's... verbal discretions without detracting from his achievements' - Financial Times"
Quentin Fottrell, Sunday Business Post
A dramatic story about the making of one of the world's most recognised brands.
--This text refers to an out of print or unavailable edition of this title.
Inside This Book
(Learn More)
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
10 of 12 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
The essence of this book is a constant focus on the bottom line of the business supplemented by a large slice of luck. Firstly Ryanair managed to negotiate the lowest airport fees in Europe by buying up capacity at Stansted when the new airports partnering agreements with other airlines fell through. Strategically this set them up for the long term. Since then rigourous monitoring of costs such as only using black & white printers in their corporate headquarters through to only buying second hand aircraft (in the beginning at least) and using the same model of aircraft on all routes equals large savings in maintenance and overhead costs.
Furthermore most non-value added costs such as pension costs, uniform and training costs are passed to the employee rather than being paid by the employer. This is taking to the max the concept of the employee as just another factor of production and by removing the requirements for experience and career development from all roles O'Leary does not care about staff retention, not even as regards to pilots.
All in all there is a lot that any organisation can learn from the management of Ryanair in terms of controlling costs. If, however, you value your staff and need to retain them, and want to attract customers for reasons other than hilariously cheap prices, ignore this book.
Furthermore most non-value added costs such as pension costs, uniform and training costs are passed to the employee rather than being paid by the employer. This is taking to the max the concept of the employee as just another factor of production and by removing the requirements for experience and career development from all roles O'Leary does not care about staff retention, not even as regards to pilots.
All in all there is a lot that any organisation can learn from the management of Ryanair in terms of controlling costs. If, however, you value your staff and need to retain them, and want to attract customers for reasons other than hilariously cheap prices, ignore this book.
1 of 1 people found the following review helpful
Format:Paperback
I was looking forward to understanding more about Ryanair and learning about O'Leary but I was left not knowing much more than already is in the public domain. It is incredible repetitive in parts, especially regarding its battle with Aer Rianta etc. It last any interviews from anyone in the firm who has any insider knowledge so in parts it feels as if its been written by piecing together various news stories on the years.
4 of 5 people found the following review helpful
Format:Paperback
I have just read this book and thoroughly enjoyed it. I have been fascinated and entertained by Michael O'Leary for many years now. This book was the first to go behind the scenes in Ryanair and showed how he operates with staff and his total ruthlessness and disregard for what people think of him.
It is a great read and the author had obviously done lots of legwork and has uncovered plenty of new information that vividly shows how Ryanair almost collapsed several times but survived and prospered under O'Leary's leadership.
I particularly enjoyed the interview with Herb Kelleher, the Southwest Airlines chief and the guru for all low fares airlines. He was so entertaining and obviously is enthralled by O'Leary.
It's a real page turner and provides lots of lessons for anyone in business trying to develop their company while keeping an eyes on their costs.
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
To understand what drives Ryanair to success
Entertaining. Advisable to read together with the Easyjet story to get a good idea of the two companies behind the low-cost revolution in Europe.
Published on 21 Jan 2010 by Miquel
Well-written, engaging corporate tale
The story of how discount airfares came to Europe is no fairy tale. This book is a disturbing story about the underside of deregulating Ireland's airline industry. Read more
Published on 21 Dec 2005 by Rolf Dobelli
Rhetoric
I went in to this book with high hopes. After an overly-lengthy history of GPA there isn't a lot left for Ryanair. Read more
Published on 28 Jun 2005 by Mr M A Curran
Intriguing, inspiring, and hilarious...a great book!
This is a great book that I couldn't put down until I read it entirely!
As a frequent Ryanair customer, saving big money every time I travel, I always tried to imagine how... Read more
As a frequent Ryanair customer, saving big money every time I travel, I always tried to imagine how... Read more
Published on 7 Jan 2005 by Shawn Burke
little new here
I bought this book hoping for an insight into what sets Ryanair apart from the other low-cost airlines, and to learn more about its charismatic leader, Michael O'Leary. Read more
Published on 12 Sep 2004
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
