I was getting very analytical about buying a new kettle, looking on Which? Consumer website checking out all the reviews. In the end it all got too confusing, there are all sorts of models at all sorts of price points, some of which deserve to be sold for half the price.
In the end it all came down to
1) how balanced the kettle was when you picked it up, did it feel good in the hand
2) did it boil quickly (using the Which? guide of 2.5-3 minutes for a litre of water being quick)
3) did it turn off quickly after boiling (3-5 seconds).
And the answer to all of these for this kettle is...excellent, yes and yes.
Another good thing I find is that with other kettles you have to open the lid yourself, with this one it's so much more intuitive, just depress the button on the handle with your thumb and it pops open. In some situations, like filling it from a water filter it doesn't open quite far enough but it's easy enough to pull it open a touch more.
A great little kettle, and well worth the extra £10 over a Tesco cheapy.