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Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)

Running Lean: Iterate from Plan A to a Plan That Works (Lean Series) [Kindle Edition]

Ash Maurya
4.7 out of 5 stars  See all reviews (11 customer reviews)

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Product Description

Product Description

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.

  • Find a problem worth solving, then define a solution
  • Engage your customers throughout the development cycle
  • Continually test your product with smaller, faster iterations
  • Build a feature, measure customer response, and verify/refute the idea
  • Know when to "pivot" by changing your plan’s course
  • Maximize your efforts for speed, learning, and focus
  • Learn the ideal time to raise your "big round" of funding
Get on track with The Lean Series
Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.

About the Author

Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products.

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Customer Reviews

4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
One of the things that strikes me about the book Running Lean is how practice almost all of the advice is. It's not a long book, but it gave me great breadth of knowledge in to the aspects of running a lean business. It's not a massive step from most of the good Toyota books on lean but it does have a different angle (more start-up company focused) and it does make many of the lean ideas easier to understand.

I really liked the way the author focused on the Lean Canvas idea for distilling and communicating ideas about your business. It sometimes felt overkill but overall it was useful and I've already seen some value from having a go at writing down my ideas.

The book also serves as a way of questioning your ideas about your business with particular respect to whether not you have an audience that will actually buy your products.

For example the author, Ash-Maurya, states:

"Failing to build a significant path to customers is among the top reasons why startups fail"

Throughout the book Ash talks a lot about finding the right audience and the right product - it's the basics of getting success in the market - but Ash also talks a lot about why it's important to only build the minimum to satisfy this audience and market needs.

There is some talk about work in progress, Kanban boards and daily flow, but not enough to make it worth buying this book just for those topics. Instead, this book takes a more holistic approach across many functions and elements of a business so it glances over many topics but does give a nice wide view of running a lean business.

There are some interesting work hacks (i.e.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Start-Ups need this book! 1 Mar 2012
Format:Kindle Edition
As someone whom recently lost their job in a callcenter and had no real aim in life aside from avoiding the similar line of work again, I started to look into becoming my own boss. I had a vague idea of what I wanted to do, but no real idea about how to put it into practice. The demotivation of being unemployed didn't help.
A friend then pointed towards Running Lean as a roadmap to follow, and although I still haven't launched yet, it's certainly helped me with getting towards that point and will almost certainly help well beyond it too.
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2 of 2 people found the following review helpful
5.0 out of 5 stars A must read 24 Feb 2013
It is the first book I will suggest for people who want to understand Customer Development (Lean Startup). The reason it's that it is practical. The second is that it's really practical.
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3 of 4 people found the following review helpful
3.0 out of 5 stars Interesting, but too shallow 11 Mar 2012
By mko
Format:Kindle Edition
Every startup has it's good and bad days. Question is, what to do, when you find that your initial idea is not quite as good as you expected it to be.

Ash tries to answer this question by providing clean path to the success. By describing various aspects of running project he will show you issues that are particularly worth addressing. I have to admit that Ash provides you with lots of valuable information regarding issues you will probably encounter during project.

Generally, problem with this kind of books is that evaluating provided solutions is very hard. You can't definitely tell that solution will work for you as well. In "Running Lean" you go through various aspects of running business with CloudFire project in a background - serving as example. Question is whether solutions good for CloudFire will be good for you?

One thing I definitely found interesting in the book was Lean canvas - variation on a Business Model Canvas. Comparing to Business Model Canvas it better fits small projects. In fact, Lean canvas can be applied not only to a whole project but to a single task as well. This is quite convenient if you want to describe the tasks before proceeding with solving it.

In general, I think this book addresses some general issues but covers topic too much narrow. It is hard to tell how it fits into general concepts of running projects if you don't have any other sources related to the topic at your bookshelf.
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5.0 out of 5 stars Vital reading for anyone starting a business 10 Nov 2014
Format:Hardcover|Verified Purchase
This is a great book written by Ash, one of the leading exponents of Lean Startups.

He takes the Lean concepts and shows how businesses need to achieve Problem / Solution fit and then Product / Market fit before they can go for Scale.

He introduces a template called the Lean Canvas which I have used myself a number of times - which is incredibly useful for getting entrepreneurs to focus on the key things they need to have answered before starting on building a product.

A great book and well worth the read
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Format:Hardcover|Verified Purchase
It will come as no surprise to anyone familiar with Ash Maurya's writing that this book is distinguished by a remarkably readable and wholly practical approach. He offers a systematic, straightforward roadmap for testing your way to a successful business model.

The concepts are too good to be restricted to start-ups: many of the principles are equally relevant for well established organisations that need to develop greater clarity around their value proposition, their offering and their go-to-market model.
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