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Amazon.co.uk Review
Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley, is back in print with his seventh book: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. Entertainingly written in collaboration with previous co-author Michele Moreno, it lays out Kawasaki's decidedly audacious (but personally experienced) strategies for beating the competition and triumphing in today's hyper-charged business environment. The book is divided into three sections, whose titles alone epitomise its thrust and tone. The first, "Create Like a God," discusses the way that radical new products and services must really be developed. The second, "Command Like a King," explains why take- charge leaders are truly necessary in order for such developments to succeed. And the third, "Work Like a Slave," focuses on the commitment that is actually required to beat the odds and change the world. A concluding section is filled with entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that show how even some of our era's most successful ideas and people--the telephone, Louis Pasteur, and Yahoo! among them--have prevailed despite the scoffing of naysayers. --Howard Rothman, Amazon.com
--This text refers to an out of print or unavailable edition of this title.
Review
"The most original, readable, and useful guide to success in business that I've read. . . . Rules for Revolutionaries will become the anthem of our time." -- Benjamin M. Rosen, chairman, Compaq Computer Corporation"Rules, which teaches would-be innovators how to expand the status quo and succeed in the process, is an easy and entertaining read full of commonsense guidelines, mind-expanding exercises, and down-to-earth aphorisms."-- "Business 2.0"
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Since 1955 the Walt Disney Company made the rules of the amusement park business. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Since 1955 the Walt Disney Company made the rules of the amusement park business. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
In the book, Guy Kawasaki gives something to think about for every manager. The book is filled with examples of how companies have managed to create revolutionary businesses. However it lacks on scientific research about innovation which I could have used. The book is good for those taking their first steps into the world of innovations.
The book is divided into three parts: Create Like a God, Command Like a King and Work Like a Slave. I found the Create Like a God -part to be the most useful. In this part the author introduces ways to create revolutionary environment in the workplace and ways to think about your business in a revolutionary way. This focuses more on the creating ideas side.
The middle part focuses on ways to refine the revolutionary ideas. It gives lots of tips on how to involve your users in the innovation process and how to avoid typical mistakes associated with innovative businesses. The last part focuses on advice on how to deliver the product to the market.
Although the book doesn't give many hands-on tools or methods on how to start changing your business toward a more revolutionary one, it gives something to think about. Too many businesses today are run in an evolutionary way.
I'd recommend the book for managers, entrepreneurs and business owners who haven't yet adopted the revolutionary frame of mind. Those who have will probably feel like I-knew-this after reading the book. Researchers and educators will probably find nice examples from the book, but it's not very useful as a resource book.
The book is divided into three parts: Create Like a God, Command Like a King and Work Like a Slave. I found the Create Like a God -part to be the most useful. In this part the author introduces ways to create revolutionary environment in the workplace and ways to think about your business in a revolutionary way. This focuses more on the creating ideas side.
The middle part focuses on ways to refine the revolutionary ideas. It gives lots of tips on how to involve your users in the innovation process and how to avoid typical mistakes associated with innovative businesses. The last part focuses on advice on how to deliver the product to the market.
Although the book doesn't give many hands-on tools or methods on how to start changing your business toward a more revolutionary one, it gives something to think about. Too many businesses today are run in an evolutionary way.
I'd recommend the book for managers, entrepreneurs and business owners who haven't yet adopted the revolutionary frame of mind. Those who have will probably feel like I-knew-this after reading the book. Researchers and educators will probably find nice examples from the book, but it's not very useful as a resource book.
3 of 3 people found the following review helpful
Format:Hardcover
What I love about Guy's work is that his books are readable and entertaining memoirs of life "in the trenches" from a person who has been there and lived (make that prospered) to tell about it."Rules For Revolutionaries" first caught my interest as an on-line discussion forum dealing with the challenges of bringing revolutionary products into the technical market. The forum continues, and is the greatest resource I have ever seen for people contemplating developing a new product and looking to find venture capital backing. "Rules for Revolutionaries" should be considered required reading for anyone wishing to join that discussion forum.In my 17 years in the high-tech world, the best advice I've come across are found in the "Churn, baby churn" and "Death Magnets" sections of the book - and "Don't Let Bozosity Grind You Down" is wonderful tonic for the times that the Corporate Bozo's are doing just that.In short, the Dilbertesque managers of the world may find fault with "Rules for Revolutionaries", but for those truly looking to kick down the walls of their cubicle cells, this book is a pardon from the governor.
1 of 1 people found the following review helpful
Format:Hardcover
I read it. I was very disappointed. I wish I had seen it in a book store first. It seemed very hyped and to be the groovey wired valley version of stuff that has already been written. Peace, baby.
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Most Recent Customer Reviews
He Knows how to make a complex subject interesting & funny!
This is my second read of Guy's book. Not because I didn't get it the first time around but because there are elements of Guy's American wit that actually make me laugh; especially... Read more
Published on 21 Dec 2001 by Charles Heaton- The Fusebox (ch@thefusebox.com)
Great Book but only for niche high tech products
Rules for revolutionaries is easy to read and can be fun. Mr. Kawasaki's style is full of idiosynchrasies and coined terms and phrases; however he has a valid point in most of his... Read more
Published on 14 July 2000
Good compilation of lessons for entrepreneurs.
Guy has captured a lot of lessons that he's learnt in the Valley. It is a good collection of "wisdom" in one place - there isn't much new content, but its a really good... Read more
Published on 8 July 1999
Excellent reference...
Guy's book will definately have a premium position on my bookshelf and I will review it often. Sure -- it doesn't cover every single base -- but what it does cover -- it does very... Read more
Published on 29 Jun 1999
Excellent information with excellent supporting information.
Guy and Michele make for an infotaining read. Rules is an easily read, enjoyable source for marketing and managing strategies. Read more
Published on 18 May 1999
This book is a must read for all aspiring entrepeneurs!
If there was one book you read this year this should be THE ONE! There is no other book out there that covers the must-dos for a startup like this one. Read more
Published on 3 May 1999
This is what you need to read if you want to succeed.
It doesn't matter if you're already on the barricades or just a Walter Mitty dreaming of turning your garage into a factory, you'll want to read this book. Read more
Published on 9 April 1999
So simple one could even say revolutionary!
"Revolutionary" is a difficult concept to define. Often a new approach to an old theory is, in itself, worthy of the "revolutionary" branding. Read more
Published on 7 April 1999
Clever To Do List for A Successful New Business
RULES FOR REVOLUTIONARIES is a startle-them-into-reality book that works. In addition to the common sense approaches described with humor and candor, there are loads of lessons... Read more
Published on 7 April 1999
Save the Money
The book is full of empty buzzwords and is very, very shallow. Buy only if you are 100% sure that you are NOT a revolutionary.
Published on 29 Mar 1999
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