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42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts Around the World Paperback – 21 Nov 2012


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Product details

  • Paperback: 124 pages
  • Publisher: Super Star Press; 2nd edition (21 Nov. 2012)
  • Language: English
  • ISBN-10: 1607730847
  • ISBN-13: 978-1607730842
  • Product Dimensions: 14 x 0.7 x 21.6 cm
  • Amazon Bestsellers Rank: 2,212,669 in Books (See Top 100 in Books)

More About the Authors

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Product Description

About the Author

Brian Lawley is the CEO and Founder of the 280 Group. During his twenty-five year career in product management and product marketing, he has shipped more than fifty successful products. He is the former president of the Silicon Valley Product Management Association, won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management, and is the author of the best-selling books Expert Product Management and The Phenomenal Product Manager. He is a Certified Product Manager and Certified Product Marketing Manager, has been featured on CNBC's World Business Review and the Silicon Valley Business Report and writes articles for a variety of publications including the Product Management 2.0 newsletter and blog. Greg Cohen is a Senior Principal Consultant with the 280 Group and a fifteen-year product management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former president of the Silicon Valley Product Management Association. He has worked and consulted to venture startups and large companies alike and has trained product managers throughout the world on Agile development, road mapping, feature prioritization, product lifecycle process, and product management assessment. Greg is the author of the book Agile Excellence for Product Managers and a speaker and frequent commentator on product management issues. --This text refers to an out of print or unavailable edition of this title.

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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 15 reviews
6 of 6 people found the following review helpful
Not a book at all 22 July 2012
By Daniel - Published on Amazon.com
Format: Paperback Verified Purchase
This mini guide containes a couple of great thoughts and bits and pieces of wisdom, but you could also summerize them on a two page handout...so the book(lett) is not worth its money in any case and tells you little about Product Management really.

If you want to read some common sense go for it, if you are truely interested in PM better look somewhere else. I like Lawley a lot, but this one is just to make a quick buck and does not give you 20 USD of value in return.
4 of 5 people found the following review helpful
A Great Collection of Product Management Articles 22 Aug. 2011
By Dave Moran - Published on Amazon.com
Format: Paperback Verified Purchase
As a new product manager, I enjoyed gleaning insights from a variety of perspectives (the contributors include executives, consultants, authors/bloggers, and trainers as well as product managers). I appreciated reading what each contributor felt was important about product management, and why. It gave me a broad perspective on the subject of product management and I came away with plenty of notes that I'll use in my current role as a product manager.

A few pieces of advice to give you a feel for the advice that I found both useful and insightful:

Saying "no" because the customer isn't always right: There are times when saying "no" can be mutually beneficial. An example from the book talks about how saying "no" led to a call from the CEO expressing disappointment, yet once the customer got past their initial disappointment, they built the capability themselves. This is much better than leading a customer on, letting them think that a feature might make it in at some point in the future.

If you want to improve your product, talk to a competitor's customer. "...they'll tell you why they didn't buy your product, and what you would have to do to your product to make it worth purchasing." Conversely, customers of your own products typically point out things they don't like or would like to see added or fixed - for free.

A key test of your (as a product manager) being a CEO of your product: "When a question arises about product direction, all eyes turn to you. If that's not happening, ask yourself if you're being a true product leader."

If you're a product manager, this book is a must read!
2 of 2 people found the following review helpful
Good daily inspiration. Not much else. 2 April 2012
By ermy - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Think of this as a good daily inspiration. What the book lacks is detailed how-to's or examples on how to implement or abide by the rules.
Practical and easy read 13 Jun. 2014
By Amarnath Bhandari - Published on Amazon.com
Format: Kindle Edition Verified Purchase
The topics chosen are practical and are useful in daily PM life. I am in to PM already and this book hinted at some areas which needed my attention and improvement. There could be many areas in a PM role which one could be doing well subconsciously and this book will make you happy about. Good book with small chapters. Easy to read when you have about 10mins leisure time during lunch breaks.
Awesome 2 Mar. 2014
By Martinatdecos - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I would especially recommend those who have to deal with software developers, although it may be applicable to every field.
The signal of 42 could be easily extended to 100, altough i must say 25 are really really good, the others just being good.
Certain rules are a true mirror to everybody's business life
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