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42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts "from" Around the World [Kindle Edition]

Brian Lawley , Greg Cohen , Laura Lowell

Print List Price: £10.95
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Book Description

'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.

The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.

Packed with pearls of product management wisdom, this book has something for everyone. You will learn:
How to focus on market needs, not just individual requests
How to clarify your product positioning before your next big decision
How to align your product strategy with company strategy -- and then sell it
Why agility is the key to product management success
Why great execution trumps a great product idea

Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the '42 Rules of Product Management (2nd Edition)' will help you lead with greater effectiveness and influence.

Product Description

About the Author

Brian Lawley is the CEO and Founder of the 280 Group. During his twenty-five year career in product management and product marketing, he has shipped more than fifty successful products. He is the former president of the Silicon Valley Product Management Association, won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management, and is the author of the best-selling books Expert Product Management and The Phenomenal Product Manager. He is a Certified Product Manager and Certified Product Marketing Manager, has been featured on CNBC's World Business Review and the Silicon Valley Business Report and writes articles for a variety of publications including the Product Management 2.0 newsletter and blog. Greg Cohen is a Senior Principal Consultant with the 280 Group and a fifteen-year product management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former president of the Silicon Valley Product Management Association. He has worked and consulted to venture startups and large companies alike and has trained product managers throughout the world on Agile development, road mapping, feature prioritization, product lifecycle process, and product management assessment. Greg is the author of the book Agile Excellence for Product Managers and a speaker and frequent commentator on product management issues.

Product details

  • Format: Kindle Edition
  • File Size: 558 KB
  • Print Length: 124 pages
  • Publisher: Super Star Press (11 Nov. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0047T7FW6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Amazon Bestsellers Rank: #331,872 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on (beta) 3.6 out of 5 stars  14 reviews
6 of 6 people found the following review helpful
2.0 out of 5 stars Not a book at all 22 July 2012
By Daniel - Published on
Format:Paperback|Verified Purchase
This mini guide containes a couple of great thoughts and bits and pieces of wisdom, but you could also summerize them on a two page the book(lett) is not worth its money in any case and tells you little about Product Management really.

If you want to read some common sense go for it, if you are truely interested in PM better look somewhere else. I like Lawley a lot, but this one is just to make a quick buck and does not give you 20 USD of value in return.
4 of 5 people found the following review helpful
5.0 out of 5 stars A Great Collection of Product Management Articles 22 Aug. 2011
By Dave Moran - Published on
Format:Paperback|Verified Purchase
As a new product manager, I enjoyed gleaning insights from a variety of perspectives (the contributors include executives, consultants, authors/bloggers, and trainers as well as product managers). I appreciated reading what each contributor felt was important about product management, and why. It gave me a broad perspective on the subject of product management and I came away with plenty of notes that I'll use in my current role as a product manager.

A few pieces of advice to give you a feel for the advice that I found both useful and insightful:

Saying "no" because the customer isn't always right: There are times when saying "no" can be mutually beneficial. An example from the book talks about how saying "no" led to a call from the CEO expressing disappointment, yet once the customer got past their initial disappointment, they built the capability themselves. This is much better than leading a customer on, letting them think that a feature might make it in at some point in the future.

If you want to improve your product, talk to a competitor's customer. "...they'll tell you why they didn't buy your product, and what you would have to do to your product to make it worth purchasing." Conversely, customers of your own products typically point out things they don't like or would like to see added or fixed - for free.

A key test of your (as a product manager) being a CEO of your product: "When a question arises about product direction, all eyes turn to you. If that's not happening, ask yourself if you're being a true product leader."

If you're a product manager, this book is a must read!
2 of 2 people found the following review helpful
3.0 out of 5 stars Good daily inspiration. Not much else. 2 April 2012
By ermy - Published on
Format:Kindle Edition|Verified Purchase
Think of this as a good daily inspiration. What the book lacks is detailed how-to's or examples on how to implement or abide by the rules.
4.0 out of 5 stars Practical and easy read 13 Jun. 2014
By Amarnath Bhandari - Published on
Format:Kindle Edition|Verified Purchase
The topics chosen are practical and are useful in daily PM life. I am in to PM already and this book hinted at some areas which needed my attention and improvement. There could be many areas in a PM role which one could be doing well subconsciously and this book will make you happy about. Good book with small chapters. Easy to read when you have about 10mins leisure time during lunch breaks.
5.0 out of 5 stars Awesome 2 Mar. 2014
By Martinatdecos - Published on
Format:Kindle Edition|Verified Purchase
I would especially recommend those who have to deal with software developers, although it may be applicable to every field.
The signal of 42 could be easily extended to 100, altough i must say 25 are really really good, the others just being good.
Certain rules are a true mirror to everybody's business life
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