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11 Rules for Creating Value in the Social Era Kindle Edition

4.7 out of 5 stars 6 customer reviews

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About the Author

$18 billion dollars. Nilofer Merchant has personally launched more than 100 products that netted this astounding amount. It’s this kind of leadership and business models – the type that results in innovation, and growth - that she now shares. Merchant works with teams to create enduring advantage. From working with Steve Jobs at Apple, to defeating Microsoft in an epic industry battle, to advising the C-Suites of GE, IBM, Logitech and more, Merchant brings a world-class pedigree to her work. Fast Company recognized her most recent book, 11 Rules for Creating Value in the Social Era – a Harvard Press book, as a Best Business Book of 2012. Her earlier book, The New How, on collaboration has been widely recognized as one of the best to show how to close the proverbial AirSandwich gap between strategy and execution. You’ve probably seen her byline and ideas in publications like the Harvard Business Review, Wired, and Oprah. A TED speaker, she shares the stage with luminaries regularly, including Malcolm Gladwell, and Bono (yes, THAT Bono). Merchant lives in Silicon Valley where she has worked for over 25 years. She's at work on her next book. You can find her sharing and thinking aloud at Nilofermerchant.com. Or at @nilofer.

Product details

  • Format: Kindle Edition
  • File Size: 345 KB
  • Print Length: 89 pages
  • Publisher: Harvard Business Review Press (12 Sept. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0097DM41E
  • Text-to-Speech: Enabled
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  • Word Wise: Not Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.7 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: #280,940 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition
In a world full of hype and trivial stats about social media - Nilofer Merchant brilliantly cuts to the chase and points out something much more fundamental. Its the rise of SOCIAL ERA in business, and that means much, much, more than Twitter, FaceBook and other web based tools.

Merchant's work fits well with the thinking of Seth Godin, Steffan Lindegaard, Steven Johnson and Tom Kelley. In her excellent work published in Harvard Business Review (I've written about her work here - [...]) - she discusses the importance of being nimble, networked, adaptable and open. She points out that it is the powerful and traditional organisations that will lose out to those that are smaller and better connected. The herd of fast-moving gazelles will beat the 800lb gorilla. And with this in mind, she has also written the obituary for Traditional Marketing Strategy. Sustainable competitive advantage? Growth and market dominance? RIP, Traditional Strategy: 1930-2012. We loved your work - and it was great knowing you...

In 11 Rules For The Social Era is very quick to point out that the Social Era of business is NOT just about social media. She says; `Social is and can be more than media'. For her, it's about a real change in how companies today can attract and build value. Value creation is no longer a factor of departmental structures, in-house teams, process and plans from Jerry on the fifth floor. Merchant says that; `value can come from any individuals - inside and outside the organisation'. She explains that the ideas and concepts of co-creation, collaboration and open innovation are the more relevant than traditional business school text book approaches.
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Format: Kindle Edition Verified Purchase
A whirlwind tour around the current Social Business landscape, this book has more detail and insight packed in than most in this field. No repetition and weak examples here. Whilst not a scholarly book it is a great starting point for further research; despite it's title it isn't a book of lists of quick fixes either. I think what makes this different is that Nilofer has the experience to back this up, her story about her fall from grace at Autodesk is a refreshing read in itself - rare to find a business leader be so open about failure.

If you're looking to get to grips with some of the Social Era/Social Business concepts this is the best introduction you will find - it's a quick read and quite a page-turner. I've found that it has helped me organise my thinking in this area and plan for action - and also think about my future direction. Highly recommended.
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Format: Kindle Edition Verified Purchase
I picked up this ebook after reading some of Nilofer Merchant's articles on the Harvard Business Review site.

It's a short, to the point book that lays out clearly what 'social' really means, or should mean, to any business big or small. The impact of social media cannot be ignored but Nilofer takes it a step further to explain how, and why, a company needs to make social a part of its internal organisational fabric and not just use it for the marketing, sales & customer service functions.
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