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11 Rules for Creating Value in the Social Era

11 Rules for Creating Value in the Social Era [Kindle Edition]

Nilofer Merchant
4.7 out of 5 stars  See all reviews (6 customer reviews)

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Product Description

Product Description

The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that?

In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition.

This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality—they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow.

The strategies of the Industrial Era—or even the Information Age—will not be enough for the Social Era. Read 11 Rules for Creating Value in the Social Era to get ready to meet the challenges of this new age and thrive.

HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.

Editorial Reviews

Named a “Best Business Book of 2012” by Fast Company

“Ms. Merchant's new work provides a provocative vision of the future of both what organizations and what work might look like, yet grounded in real businesses today…this will inspire ideas and thought about what running a business really means.” —

“Every CEO, CMO, and decision maker needs to read this. Nilofer has taken a high-level concept and made it abundantly clear how to implement this big idea.” — Tara Hunt, cofounder and CEO, Buyosphere; author, The Whuffie Factor: Using the Power of Social Networks to Build Your Business

“A rare combination: strategic, well researched, and actionable. Nilofer Merchant helps executives see what’s at stake in the connection economy.” — Seth Godin, author, Meatball Sundae: Is Your Marketing Out of Sync?

“Traditional strategy is dead. But do not fear—Nilofer Merchant shows how your organization can thrive with the new rules of the Social Era. Buy yourself a copy—and one for every member of your board.” — Charlene Li, founder, Altimeter Group; author, Open Leadership: How Social Technology Can Transform the Way You Lead; and coauthor, Groundswell

“Social media is not about hooking up online. It’s becoming a new means of production and engagement. Nilofer lays out her enormously helpful ‘11 Rules’ to embrace the Social Era.” — Don Tapscott, coauthor, Macrowikinomics: Rebooting Business and the World

“Pay attention to Nilofer Merchant. Or risk obsolescence.” — Dave Gray, Senior Vice President, Dachis Group

“Nilofer Merchant nails it in this important and timely book. It’s an insightful road map. through the new world of business that embraces openness, stability, sustainable advantages, profitability, and the new value chain. It’s all here for you to devour. I hope you’re hungry.” — Mitch Joel, P...

About the Author

$18 billion dollars. Nilofer Merchant has personally launched more than 100 products that netted this astounding amount. It’s this kind of leadership and business models – the type that results in innovation, and growth - that she now shares. Merchant works with teams to create enduring advantage. From working with Steve Jobs at Apple, to defeating Microsoft in an epic industry battle, to advising the C-Suites of GE, IBM, Logitech and more, Merchant brings a world-class pedigree to her work. Fast Company recognized her most recent book, 11 Rules for Creating Value in the Social Era – a Harvard Press book, as a Best Business Book of 2012. Her earlier book, The New How, on collaboration has been widely recognized as one of the best to show how to close the proverbial AirSandwich gap between strategy and execution. You’ve probably seen her byline and ideas in publications like the Harvard Business Review, Wired, and Oprah. A TED speaker, she shares the stage with luminaries regularly, including Malcolm Gladwell, and Bono (yes, THAT Bono). Merchant lives in Silicon Valley where she has worked for over 25 years. She's at work on her next book. You can find her sharing and thinking aloud at Or at @nilofer.

Product details

  • Format: Kindle Edition
  • File Size: 216 KB
  • Print Length: 89 pages
  • Page Numbers Source ISBN: 1492831425
  • Publisher: Harvard Business Review Press (12 Sep 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0097DM41E
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #104,176 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Its Social Era Stupid - NOT Just Social Media 21 Sep 2012
Format:Kindle Edition
In a world full of hype and trivial stats about social media - Nilofer Merchant brilliantly cuts to the chase and points out something much more fundamental. Its the rise of SOCIAL ERA in business, and that means much, much, more than Twitter, FaceBook and other web based tools.

Merchant's work fits well with the thinking of Seth Godin, Steffan Lindegaard, Steven Johnson and Tom Kelley. In her excellent work published in Harvard Business Review (I've written about her work here - [...]) - she discusses the importance of being nimble, networked, adaptable and open. She points out that it is the powerful and traditional organisations that will lose out to those that are smaller and better connected. The herd of fast-moving gazelles will beat the 800lb gorilla. And with this in mind, she has also written the obituary for Traditional Marketing Strategy. Sustainable competitive advantage? Growth and market dominance? RIP, Traditional Strategy: 1930-2012. We loved your work - and it was great knowing you...

In 11 Rules For The Social Era is very quick to point out that the Social Era of business is NOT just about social media. She says; `Social is and can be more than media'. For her, it's about a real change in how companies today can attract and build value. Value creation is no longer a factor of departmental structures, in-house teams, process and plans from Jerry on the fifth floor. Merchant says that; `value can come from any individuals - inside and outside the organisation'. She explains that the ideas and concepts of co-creation, collaboration and open innovation are the more relevant than traditional business school text book approaches.
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By James T
Format:Kindle Edition|Verified Purchase
A good-enough quick read on Kindle with some interesting links to articles and other authors that are worth following up.

However the central message -- that openness, co-creation and working as a community is good whilst large, hierarchical organisations are bad -- is surely not that new. I'm sure that books like Wikinomics were saying pretty much the same thing a few years back.
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5.0 out of 5 stars 11 Rules for Creating Value in the Social Era! 27 Feb 2013
Format:Kindle Edition|Verified Purchase
11 Rules for Creating Value in the Social Era ebook, great book - recommended to all who want to learn more about the social era.
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