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11 Rules for Creating Value in the Social Era Kindle Edition
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Top Customer Reviews
Merchant's work fits well with the thinking of Seth Godin, Steffan Lindegaard, Steven Johnson and Tom Kelley. In her excellent work published in Harvard Business Review (I've written about her work here - [...]) - she discusses the importance of being nimble, networked, adaptable and open. She points out that it is the powerful and traditional organisations that will lose out to those that are smaller and better connected. The herd of fast-moving gazelles will beat the 800lb gorilla. And with this in mind, she has also written the obituary for Traditional Marketing Strategy. Sustainable competitive advantage? Growth and market dominance? RIP, Traditional Strategy: 1930-2012. We loved your work - and it was great knowing you...
In 11 Rules For The Social Era is very quick to point out that the Social Era of business is NOT just about social media. She says; `Social is and can be more than media'. For her, it's about a real change in how companies today can attract and build value. Value creation is no longer a factor of departmental structures, in-house teams, process and plans from Jerry on the fifth floor. Merchant says that; `value can come from any individuals - inside and outside the organisation'. She explains that the ideas and concepts of co-creation, collaboration and open innovation are the more relevant than traditional business school text book approaches.Read more ›
If you're looking to get to grips with some of the Social Era/Social Business concepts this is the best introduction you will find - it's a quick read and quite a page-turner. I've found that it has helped me organise my thinking in this area and plan for action - and also think about my future direction. Highly recommended.
It's a short, to the point book that lays out clearly what 'social' really means, or should mean, to any business big or small. The impact of social media cannot be ignored but Nilofer takes it a step further to explain how, and why, a company needs to make social a part of its internal organisational fabric and not just use it for the marketing, sales & customer service functions.
Most Recent Customer Reviews
A good-enough quick read on Kindle with some interesting links to articles and other authors that are worth following up. Read morePublished on 16 April 2013 by Amazon Customer
11 Rules for Creating Value in the Social Era ebook, great book - recommended to all who want to learn more about the social era.Published on 27 Feb. 2013 by Mr. Adnan Al-mahrouq