This is the first time I have bought Rozana Basmati rice, although I have previously purchased a few different brands of Basmati around the same price. While all the other brands has been very good, this turned out to be total disappointment. The rice is extremely sticky and lumpy when cooked. I've tried a few things, by altering the amount of water, not soaking for too long, but nothing helps. I've eaten rice almost daily, and cooked rice for most part of my life, so I think I know my rice pretty well. This is total rubbish and I wouldn't recommend this product to anyone.