Roxy was launched by its brother brand Quiksilver. Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. By the next year, a Roxy sportswear line was introduced, and that too prospered. 1992 saw continued expansion of the brand with a new denim line and key snowwear pieces. Today Roxy boasts accessories, home items, hard goods (snow and surf), wetsuits, footwear, books and perfumes among its products.