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Routledge Handbook of Sports Sponsorship: Successful Strategies [Paperback]

Alain Ferrand (Author), Luiggino Torrigiani (Author), Andreu Camps i Povill (Author), Pierre-Fran�ois Lalonde (Translator), Elizabeth Christopherson (Translator)

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Product details

Paperback: 288 pages
Publisher: Routledge; New Ed edition (17 Nov 2006)
Language English
ISBN-10: 0415401119
ISBN-13: 978-0415401111
Product Dimensions: 24 x 17.2 x 0.4 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: 784,872 in Books (See Top 100 in Books)

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Product Description

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.

The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes:

• Sports marketing and sports management theory.
• Stage by stage analysis of the sponsorship process

•The roles of different key stakeholders in the process

• Thorough explanation of copyright and contract law for sports sponsorship
• Major international sports sponsorship case-studies examined from concept stage through to post-event analysis.

The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management.

About the Author

Alain Ferrand is Head of the Department of Sports Management at the University of Lyon, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome. Luiggino Torrigiani is "Solar Impulse" project marketing and sponsorship Director, International Sports Marketing consultant and lecturer. He is former International Cycling Union (UCI) and Federation Internationale de Volley-Ball (FIVB) Marketing Director. Andreu Camps i Povill is Professor and General Director at the L'Institut Nacional d'Educacio Fisica de Catalunya, Barcelona, and a practising sports lawyer.

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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A good read 31 Mar 2010

By Gwyn Tovey

Format:Paperback

This is a very good translation from the original version in French. It's well-written, clear and contains some very good diagrams. The market for this book I would assume is quite limited - but if you are interested in the principles of sports sponsorhip then you should give this book serious consideration. The only thing I'd query is whether it is necessary and productive to include a 55-page case study given that the essential principles have been addressed in Chapters 1-4, the case study takes up Ch.5 and, following the conclusion, are three appendices detailing sponsorship, television and licensing contracts.

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