Like all young dogs my pup went through a bad teething stage and chewed everything that came into contact with her mouth. I purchased this when she was 12 weeks old in the hope of redirecting her chewing away from my personal belongings. She is now coming up to her first birthday and it still looks as good now as it did when I first purchased it - something that cannot be said for most of her toys!
It is a great looking toy, very bright and eye catching, and easy to see on the floor or in the garden - she has a habit of carrying it around with her and dropping it in random places.
The different textures mean that she gets a variety of chew experiences although she does seem to chew far more on the hard rubber parts.
When she was teething I popped it in the freezer for a few hours and it definitely seemed to soothe her gums somewhat.
Overall, a robust toy that should give plenty of hours of chewing and play opportunities. I would certainly buy it again.