Businesses often spend millions on branding while paying scant attention to what comes out of the corporate mouth and onto the written page. They may believe that the job is done so long as they get their basic messages across, squandering opportunities to connect with people by resorting to comfortable clichés and boilerplate business-speak. As a result, the language they use is all too often impersonal and forgettable. It's become common to encounter a strong visual brand weakened by a vague verbal identity.
On a personal level, communication is always an intricate dance. Muddling your steps may result in the occasional social stumble, but making flat-footed linguistic dance moves in the world of work could lose you clients, the confidence of colleagues, even your job. John Simmons and Jamie Jauncey ensure you will never again underestimate the importance of the language you choose in your business writing. In a blog-style exchange of thoughts, their "Room 121" engages you in an inspiring, imaginative journey, brim-full of insights, practical advice, clear principles and examples. Through exercises and encouragement, they remind us that our business communications are conversations in which we must always be personally invested.
From corporate reports to websites, today's business writing is circulated globally, often conveyed through the rarefied realms of sterile digital platforms. All the more important, then, that we eschew mundane writing habits and strive to make genuine personal connections with co-workers and clients. John and Jamie coax us to express ourselves honestly and emotionally in our writing and to explore creative phrasing ideas that can be applied in any work situation. With "Room 121" open on our desks, we can aspire to transcend distance and technology and give each professional communication we send out into the world the impact of a one-on-one human encounter.