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Room 121: A Masterclass in Writing and Communication in Business [Paperback]

John Simmons , Jamie Jauncey
4.6 out of 5 stars  See all reviews (7 customer reviews)
Price: 12.99 & FREE Delivery in the UK. Details
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Book Description

15 Jun 2011 9814328596 978-9814328593
Two leading communications practitioners offer a masterclass in effective business writing in this lively, surprising and insightful book. Using the form and style of the blog, the authors exchange thoughts, ideas and methods with one another on the factors that make business communication and writing successful. From packaging to annual reports, printed leaflets to brand programmes, policy statements to websites the written word continues to play a dominant and significant role in virtually any organisation today and the way in which it communicates internally and externally. This book, combining the accumulated experience and wisdom of the authors, provides a set of rules that can be applied to any modern-day business writing situation seeking to grab attention.

Frequently Bought Together

Room 121: A Masterclass in Writing and Communication in Business + Twenty-six ways of looking at a blackberry: How to let writing release the creativity of your brand + Dark Angels: How Writing Releases Creativity at Work
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Product details

  • Paperback: 224 pages
  • Publisher: Marshall Cavendish International (Asia) Pte Ltd (15 Jun 2011)
  • Language: English
  • ISBN-10: 9814328596
  • ISBN-13: 978-9814328593
  • Product Dimensions: 13.9 x 21.6 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 693,258 in Books (See Top 100 in Books)

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Product Description

About the Author

John Simmons was previously a director at the world s leading branding consultancy, Interbrand. He is recognised as the guru of verbal identity and is the author of several books on business writing. Jamie Jauncey is an experienced coach and practitioner in business communications and writing, and works with a wide variety of organisations.

Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Businesses often spend millions on branding while paying scant attention to what comes out of the corporate mouth and onto the written page. They may believe that the job is done so long as they get their basic messages across, squandering opportunities to connect with people by resorting to comfortable clichés and boilerplate business-speak. As a result, the language they use is all too often impersonal and forgettable. It's become common to encounter a strong visual brand weakened by a vague verbal identity.

On a personal level, communication is always an intricate dance. Muddling your steps may result in the occasional social stumble, but making flat-footed linguistic dance moves in the world of work could lose you clients, the confidence of colleagues, even your job. John Simmons and Jamie Jauncey ensure you will never again underestimate the importance of the language you choose in your business writing. In a blog-style exchange of thoughts, their "Room 121" engages you in an inspiring, imaginative journey, brim-full of insights, practical advice, clear principles and examples. Through exercises and encouragement, they remind us that our business communications are conversations in which we must always be personally invested.

From corporate reports to websites, today's business writing is circulated globally, often conveyed through the rarefied realms of sterile digital platforms. All the more important, then, that we eschew mundane writing habits and strive to make genuine personal connections with co-workers and clients. John and Jamie coax us to express ourselves honestly and emotionally in our writing and to explore creative phrasing ideas that can be applied in any work situation. With "Room 121" open on our desks, we can aspire to transcend distance and technology and give each professional communication we send out into the world the impact of a one-on-one human encounter.
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2 of 2 people found the following review helpful
By William Cohen VINE VOICE
This is a correspondence between two balding old business writers over the course of a year. I'd like to be able to read it from cover to cover, but actually there's just too much good stuff in it to manage that.

Instead I've been picking it up, finding a good page and then becoming engrossed. It's all very intelligent stuff, beautifully explained through anecdotes and personal reflections. Perhaps a flaw is its elegant use of understatement - Room 121 is a a bit too obscure (or clever) as a title - perhaps they should have chosen something more crude, American and direct like "Be The Best Business Writer".

The simple message of the book is just because you're in business doesn't mean you can't be human. It's full of examples of how being curious and gentle can invigorate prose and soften the hard edges of our interactions. I went to a good university and in my college there were a few dons who lived what they taught. They were fascinating characters, full of foibles and unexpected interests - it was a privilege to have them as tutors. John Simmons and Jamie Jauncey are not unworldy - they've worked for the sharpest brands and the hippest businesses - but their book is like overhearing two professors at High Table exchanging the wisdom they've gained over a lifetime.
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1 of 1 people found the following review helpful
This is the latest in a series of influential books by John Simmons that have led the way when it comes to writing about writing in a brand and business context. Jamie Jauncey brings a welcome extra voice and it leads to a discursive, gentle, broad-ranging discussion of writing, why it matters and how to do it better.

I found the exchange strange at first, as it's really a conversation between people in complete agreement with each other - we're so used to more adversarial conversations in most parts of the media. There were times when I thought a dissenting voice might bring out some interesting points (as was the case in an excellent Radio 4 `In business' programme, hosted by Peter Day, in which John and Jamie both featured and expertly argued their case). However, the book wins you over, as the argument builds in layers and one point naturally sparks off another. The suggested `things to do' scattered throughout are all great starting points for workshops, and many could act as an equally useful cure for writers' block.

Many professional writers will find this inspiring and illuminating, but the real target audience is business people who use words as part of their working lives and want to do it better. That's potentially a lot of people. If you're one of them, this is an excellent place to start.
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5.0 out of 5 stars A Tonic 21 Jan 2012
Disclosure: Jamie has included a poem what I wrote in this book. But quite apart from that, I heartily commend it to anyone who would like to write more effectively. In its dip-in-ability, it's a bit like a fancy spa where you can be in a scented steam room one minute, spend a spell in a sauna of alien heatiness and then gasp with delight under a cool shower. Refreshing, invigorating, varied - and also a good place for legitimate eavesdropping. I wouldn't, however, recommend any of these as good places to actually read the book.
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