About the Author
Mike O'Neil, The LinkedIn Rock Star, founded the world's first LinkedIn training company, Integrated Alliances. Mike is a true pioneer in the mix of Social Media, LinkedIn, networking and web-based business applications. He was a charter LinkedIn user in early 2004 when it was just getting started. He is recognized by his peers as one of the world's first and foremost LinkedIn trainers and Social Media speakers. Lori Ruff, The LinkedIn Diva, is a recognized authority in the arena of social media consulting and LinkedIn training. Ruff joined the LinkedIn community in July 2005 when it was just two years old. She is now CEO and lead social media coach at IA Social Media. Now a among the Top Three Most Connected Women on LinkedIn, and a recognized authority in the world of social media and LinkedIn, her career in training international corporate and conference audiences began in July 1996. She is a Microsoft Certified Master Instructor and a speaker and facilitator on topics such as customer service, leadership, visioning, personal development, and career transition. Social media mavens, Mike and Lori were both named to Forbes Top 50 Social Media Power Influencers list and make a dynamic speaking team delivering high energy, informative and fun sessions that captivate people's attention and inspire them. Rather than just listening passively to a presenter, audiences are entertained and engaged. Together, the LinkedIn Rock Stars have delivered over 500 social media workshops, webinars, and presentations to audiences internationally. They are renowned for speaking, training and consulting delivered with energy and spirit. They present material to audiences at all experience levels ensuring that all attendees are engaged and that they learn new and valuable skills. When attendees leave their sessions, they walk away with action items that can implement immediately. Mike and Lori have deep expertise including the topics of technology and Internet platforms spanning most social networking, social media, social bookmarking and rating sites, blogging, and other Web 2.0 tools. Both have been known as connectors of people and opportunities and they have become authorities in using social networking to enhance those skills.