I am a little bemused by the previous reviews. Being a practicing engineer, I had hoped for an more rigorous introduction to applying robust engineering principles, coupled to real life engineering examples. What I got was essentially a book length advertisement aimed at people who don't need or want to know how to do it, merely order someone else to apply the techniques. If you are a manager considering implementing robust engineering practices and design of experiments, by all means, read the book and convince yourself and your boss it is the way to go. If you actually want to use the techniques, buy a different book.