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Risk compensation postulates that everyone has a "risk thermostat" and that safety measures that do not affect the setting of the thermostat will be circumvented by behaviour that re-establishes the level of risk with which people were originally comfortable. It explains why, for example, motorists drive faster after a bend in the road is straightened. Cultural theory explains risk-taking behaviour by the operation of cultural filters. It postulates that behaviour is governed by the probable costs and benefits of alternative courses of action which are perceived through filters formed from all the previous incidents and associations in the risk-taker's life.; "Risk" should be of interest to many readers throughout the social sciences and in the world of industry, business, engineering, finance and public administration, since it deals with a fundamental part of human behaviour that has enormous financial and economic implications.
From the Back Cover
Risk compensation postulates that everyone has a "risk thermostat" and that safety measures that do not affect the setting of the thermostat will be circumvented by behaviour that re-establishes the level of risk with which people were originally comfortable. It explains why, for example, motorists drive faster after a bend in the road is straightened. Cultural theory explains risk-taking behaviour by the operation of cultural filters. It postulates that behaviour is governed by the probable costs and benefits of alternative courses of action which are perceived through filters formed from all the previous incidents and associations in the risk-taker's life.; "Risk" should be of interest to many readers throughout the social sciences and in the world of industry, business, engineering, finance and public administration, since it deals with a fundamental part of human behaviour that has enormous financial and economic implications.
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Most Helpful Customer Reviews
17 of 18 people found the following review helpful:
5.0 out of 5 stars
A book that must be read,
By clive-nospam-amazon@nsict.org (Cambridgeshire, UK) - See all my reviews
This review is from: Risk (Paperback)
Anyone who can grasp the concepts discussed in this book should read it; it has universal relevance. Adams strips bare the very shaky assumptions upon which much risk assessment is based in the world. It was a shock to me, and I expect it will be a shock to most people. To use a cliche: This book changed my life. More accurately, it changed my world-view. If you need more convincing, take a look at the commendations on the back cover. Any book that can debunk so much of conventional doctrine on road safety, environmentalism, medicine, and so on, yet draw such acclaim from such a diverse range of specialist publications is a book to be reckoned with! As a final note, the book is really very small. However, it is brief and to-the-point; his two hundred pages are worth a thousand from most writers.
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Simply a superb book.,
By Les Hatton (Kingston on Thames, UK) - See all my reviews
This review is from: Risk (Paperback)
Society in general seeks to quantify risk. This book shows why most such exercises are completely futile because of the phenomenon of 'risk compensation'. In brief, make something safer and humans typically respond by taking more risks elsewhere to compensate.
I recommend this book unreservedly. Its one of the very few I have come across which has a supremely important point to make and makes it in a clear, well-argued and compact way, supported by lots of interesting data; a revelation. Buy it now, it is every bit as relevant now as it was when it was written.
10 of 11 people found the following review helpful:
5.0 out of 5 stars
A "must-read" book,
By
This review is from: Risk (Paperback)
It's incredible how many well-meaning attempts to make society "safer" fail, foundering on society's apparent unwillingness to be safe. Adams not only tells us what's going wrong, but actually describes the ways in which risk taking behaviour can be understood and managed.Of particular interest is the chapter on seat belt laws. Once you've read that, I guarantee you will be hooked.
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