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PR in Practice: Risk Issues and Crisis Management: A Casebook of Best Practice: 16
 
 

PR in Practice: Risk Issues and Crisis Management: A Casebook of Best Practice: 16 (Paperback)

by Michael Regester (Author), Judy Larkin (Author) "There is no doubt in our minds that business is a formidably positive force in society today ..." (more)
4.0 out of 5 stars See all reviews (1 customer review)

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Product details

  • Paperback: 256 pages
  • Publisher: Kogan Page; 3rd edition edition (3 April 2005)
  • Language English
  • ISBN-10: 0749443820
  • ISBN-13: 978-0749443825
  • Product Dimensions: 22.8 x 15.2 x 2.2 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 337,699 in Books (See Bestsellers in Books)

    Popular in this category:

    #67 in  Books > Business, Finance & Law > Professional Finance > Risk Management
  • See Complete Table of Contents

Product Description

—PR Week, August 2005
"The classic text on how to prevent an issue turning into a crisis."

Review

“The classic text on how to prevent an issue turning into a crisis.”

PR Week

“A useful, well-written book.”

Professional Manager

“This latest revision features an expanded look at issue management implementation and also examines recent trends in Corporate Social Responsibility.”

Corporate Public Issues And Their Management

“Written for public relations managers, their text defines reputation, explores how to value it, and provides practical guidelines for effective reputation management.”

Reference & Research Book News

“Defines reputation, explores how to value it, and provides practical guidelines for effective reputation management.”

Reference & Research Book News

“This book offers a thoughtful collection of best practice case studies which offer important topics for debate.”

Italian Institute of PR(FERPI) website

‘Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.’

Marketing Business



See all Product Description

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There is no doubt in our minds that business is a formidably positive force in society today. Read the first page
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12 of 13 people found the following review helpful:
4.0 out of 5 stars A user - friendly guide to crisis and issues management, 28 Jan 2002
Risk Issues and Crisis Management is a lively guide on how to manage (and not to manage) issues and crises effectively.
The book is split into two sections, with the first concentrating on how to track and manage issues which threaten corporate reputation. The second part explains what to do when a mismanaged issue turns into a crisis. It is very user friendly, with dramatic case study examples, which keeps it interesting to read whilst always being informative.

I found the book very useful and would recommend it to anyone in business - especially those who have to deal directly with the media - for invaluable tips on how to handle any issue or crisis.

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