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"An exhaustive study that ought to be read by every city planner and economic developer who wants to thrive in the next century.... It tells us a lot about ourselves, where we've been and where we are going."
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The national bestseller that defines a new economic class and shows how it is key to the future of our cities. The Washington Monthly 2002 Annual Political Book Award WinnerThe Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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9 of 10 people found the following review helpful:
4.0 out of 5 stars
Insightful!,
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This review is from: The Rise of the Creative Class and How It's Transforming Work, Life, Community and Everyday Life (Hardcover)
The good news is, Richard Florida’s book recognizes the growing economic and sociological impact of creativity. The bad news is that in just two years, it has lost some of its gloss. The collapse of the bull market, the popping of the dot.com bubble, the 9/11 trauma, each took some shine off of the creative economy, with its casual dress days, flexible schedules and free rides. But even though this appraisal occasionally sounds quaint, we believe that the book’s faith in the transforming economic and social power of creativity, its broad view, and its excellent references and quotations make it worth recommending.
14 of 17 people found the following review helpful:
4.0 out of 5 stars
Fascinating and thought provoking stuff,
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This review is from: The Rise of the Creative Class and How It's Transforming Work, Life, Community and Everyday Life (Hardcover)
Creative people cluster in cities, but in those cities which offer them the kinds of lifestyle and diversity that they are looking for. Gone are the days when key staff accept the need to be mobile, to follow the employer. Today employers are relocating to those cities that are home to 'the creative class'.Cities with sizable clusters of the creative class are those which are the most innovative. Why are some so much better than other? Florida's book draws on years of solid work and explores the development of the new 'creative class', the conditions in which they thrive and the challenges presented to those cities which want to develop and innovate. I found this a very thought provoking book. It will challenge many of those who work in the economic development arena. If you still find Jane Jacobs inspiring 40 years on, this will be the book for you!
9 of 11 people found the following review helpful:
2.0 out of 5 stars
A poor cousin,
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This review is from: The Rise of the Creative Class: And How it's Transforming Work, Leisure, Community and Everyday Life (Paperback)
Compared to other texts on the same subject (Manuel Castells; Robert Reich; Jeremy Rifkin) I found this text to be a rather 'trashy' light-weight ego-centric account of the increased stratification of work, employment and society. It is airport-lounge chic-lit, to Castell's magnus opus.
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