Before buying nearly the entire professional wrestling industry, Vince McMahon tried to erase the history of sports entertainment, or so it seemed to the weekly viewer of his numerous shows. In taking the World Wrestling Federation national, breaking with the territorial agreements of old, he sought to have his organization exist in a vacuum. To the viewer of WWF programming, no other federations existed, and any wrestler that did not wrestle for him was just as invisible. When wrestlers did leave the NWA or AWA to join the WWF, they left their past with them.
So what came before the rise of the WWF (now WWE)? Beekman follows the trail back through the heyday of the National Wrestilg Alliance, to the days when run-of-the-mill George Wagner decided to reinvent himself as "Gorgeuos George." He digs even deeper to the stories of the famous stars of the early part of the twentieth century, to find Jim Londos, Ed "Strangler" Lewis and Frank Gotch. He traces the story of William Muldoon, a contemporary and friend of boxing's first hero, John L. Sullivan. He reveals wrestling presidents and finds the activity in Civil War camps.
The author reaches even farther back, to find the roots of the professional side of wrestling, the first moneymakers, and finds them in a place no one might have guessed. He also unveils the evolutionary sequence that brought the sport to its familiar form today, from the elimination of wrestling styles to the development of angles and storylines.
In all fairness to the McMahon and his WWE, now that the wrestling war has been won - for now, if history is any indication of what's to come - their stance has softened considerably, and the history of the sport is now embraced with open arms.