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In this book Dr Edward de Bono, who is well-known worldwide for his origination of lateral thinking, puts forward a direct challenge to what he calls the ‘rock logic’ of Western thought. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. Edward de Bono believes that this thinking cannot solve our problems. Instead of rock logic, he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organizing information system, Dr de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.
In this book Dr Edward de Bono, who is well-known worldwide for his origination of lateral thinking, puts forward a direct challenge to what he calls the ‘rock logic’ of Western thought. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. Edward de Bono believes that this thinking cannot solve our problems. Instead of rock logic, he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organizing information system, Dr de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.
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Some of the topics that are covered in this books are listed below: Why humour is the most significant characteristic of the human brain and why humour has always been neglected by classical philosophers. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Some of the topics that are covered in this books are listed below: Why humour is the most significant characteristic of the human brain and why humour has always been neglected by classical philosophers. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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57% buy the item featured on this page: I am Right, You are Wrong: From This to the New Renaissance, From Rock Logic to Water Logic £7.49 |
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17% buy Six Thinking Hats £6.29 |
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11% buy Lateral Thinking: A Textbook of Creativity £6.69 |
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8% buy De Bono's Thinking Course: Powerful Tools to Transform Your Thinking £5.39 |
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