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Product Description
Product Description
Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser.
In I Am Right, You Are Wrong, lateral-thinking guru Edward de Bono challenges this 'rock logic' of rigid categories and point-scoring arguments which is both destructive and exhausting. By favouring 'water logic' over 'rock logic' Dr De Bono overturns conventional wisdom, and will help you to become a better thinker and decision maker.
About the Author
Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill.
Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.
Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin.
www.edwdebono.com
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Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
This is not yet another recycling of de Bono's 'six hats'. This is simple common sense, explained clearly. Important and fundamental philosophical truths are there, ready to be spotted, but not bothersome or too demanding. Read this book carefully, think about it, and come to your own conclusions. The author deserves nothing less!
1 of 3 people found the following review helpful
Format:Paperback
De Bono writes well but he has only one message and repeats this in every book. He would encourage us all to think more widely and promises us great rewards for doing so. He is probably a clever man but seems obsessed with proving just how clever he is and this can be trying.
Most Helpful Customer Reviews on Amazon.com (beta)
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17 reviews
18 of 18 people found the following review helpful
Learn How To Think, And Then Do It
4 Feb 1998
Format:Paperback
If you're interested in learning what the brain does without having to memorize lists of neurotransmitters and sections of neo-cortex, this is the book for you. De Bono is a genius at making a complex subject completely accessible to the average reader. For example, he avoids involved anatomical terminology altogether by using the metaphor of an octopus in place of a neuron. Learning how the brain works by imagining a beach full of glowing, smelly octopuses is a more efficient mnemonic device than a dry, "scientific" treatment. The rest of the book addresses the problems we humans have in trying to deal with everything "logically" without real logical tools, and thinking that everything can be "solved" through language, analysis, and confrontation. My way of thinking was enriched by De Bono's introduction of paradox, humor, and intuition to provoke creative thinking. And he takes on more than a few of philosophy's sacred cows while he's at it. The idea of "catchment" as a model of our automatic compartmentalization of new data is alone worth the price of the book.
19 of 20 people found the following review helpful
The Key To Understanding Human Behavior
4 Sep 2000
Format:Paperback
I found this book to be extremely useful to my understanding of human behavior. I have been reading extensive psychological literature in order to formulate a useful model to understand how humans in organizations react to proposed change. I want to use that model to help them create positive change. Most of the literature on organizational change is anecdotal support of an approach that once worked somewhere. (Exception: Chris Argyris) DeBono starts with the fundamental mechanism of how the brain works to understand the behavior people exhibit. This understanding has enabled me to formulate much more effective approaches to individual and organizaitonal change. You do have to think hard to understand deBono's underlying messages. It may be difficult if this is the first deBono book you read, or if you have not been digging for a solution to a specific problem. But, I give it a 5+!
25 of 28 people found the following review helpful
A concise explanation of a complex subject.
10 Jan 2001
Format:Paperback
This book stands out as one of the best explanations of how the mind works, and doesn't work, and how to make make the best use of your own. He destroys in a few paragraphs a lot of deeply entrenched misconceptions that western society has been operating under for centuries. I've seen a lot of other long and wordy attempts that fail to get half as far as De Bono has in this little book. It's densely packed with concepts, each touched on just long enough to give the reader the main points, without all the flowery self-indulgent nonsense that so many other writers of books for the lay person love to fill their pages with. De Bono gets to the point. And good points they are! Excellent book.
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