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In this book Dr Edward de Bono, who is well-known worldwide for his origination of lateral thinking, puts forward a direct challenge to what he calls the ‘rock logic’ of Western thought. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. Edward de Bono believes that this thinking cannot solve our problems. Instead of rock logic, he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organizing information system, Dr de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.
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Some of the topics that are covered in this books are listed below: Why humour is the most significant characteristic of the human brain and why humour has always been neglected by classical philosophers. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Some of the topics that are covered in this books are listed below: Why humour is the most significant characteristic of the human brain and why humour has always been neglected by classical philosophers. Read the first page
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
This is not yet another recycling of de Bono's 'six hats'. This is simple common sense, explained clearly. Important and fundamental philosophical truths are there, ready to be spotted, but not bothersome or too demanding. Read this book carefully, think about it, and come to your own conclusions. The author deserves nothing less!
1 of 3 people found the following review helpful
Format:Paperback
De Bono writes well but he has only one message and repeats this in every book. He would encourage us all to think more widely and promises us great rewards for doing so. He is probably a clever man but seems obsessed with proving just how clever he is and this can be trying.
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17 reviews
18 of 18 people found the following review helpful
Learn How To Think, And Then Do It
4 Feb 1998
Format:Paperback
If you're interested in learning what the brain does without having to memorize lists of neurotransmitters and sections of neo-cortex, this is the book for you. De Bono is a genius at making a complex subject completely accessible to the average reader. For example, he avoids involved anatomical terminology altogether by using the metaphor of an octopus in place of a neuron. Learning how the brain works by imagining a beach full of glowing, smelly octopuses is a more efficient mnemonic device than a dry, "scientific" treatment. The rest of the book addresses the problems we humans have in trying to deal with everything "logically" without real logical tools, and thinking that everything can be "solved" through language, analysis, and confrontation. My way of thinking was enriched by De Bono's introduction of paradox, humor, and intuition to provoke creative thinking. And he takes on more than a few of philosophy's sacred cows while he's at it. The idea of "catchment" as a model of our automatic compartmentalization of new data is alone worth the price of the book.
19 of 20 people found the following review helpful
The Key To Understanding Human Behavior
4 Sep 2000
Format:Paperback
I found this book to be extremely useful to my understanding of human behavior. I have been reading extensive psychological literature in order to formulate a useful model to understand how humans in organizations react to proposed change. I want to use that model to help them create positive change. Most of the literature on organizational change is anecdotal support of an approach that once worked somewhere. (Exception: Chris Argyris) DeBono starts with the fundamental mechanism of how the brain works to understand the behavior people exhibit. This understanding has enabled me to formulate much more effective approaches to individual and organizaitonal change. You do have to think hard to understand deBono's underlying messages. It may be difficult if this is the first deBono book you read, or if you have not been digging for a solution to a specific problem. But, I give it a 5+!
25 of 28 people found the following review helpful
A concise explanation of a complex subject.
10 Jan 2001
Format:Paperback
This book stands out as one of the best explanations of how the mind works, and doesn't work, and how to make make the best use of your own. He destroys in a few paragraphs a lot of deeply entrenched misconceptions that western society has been operating under for centuries. I've seen a lot of other long and wordy attempts that fail to get half as far as De Bono has in this little book. It's densely packed with concepts, each touched on just long enough to give the reader the main points, without all the flowery self-indulgent nonsense that so many other writers of books for the lay person love to fill their pages with. De Bono gets to the point. And good points they are! Excellent book.
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